Titulo | Without "but" |
Agência | Publicis Middle East |
Campanha | Without "but" |
Anunciante | Maggi |
Marca | Nestle |
Data da primeira Transmissão/Publicação | 2019 / 10 |
Sector Empresarial | Comida |
História | Maggi launches the withoutbuts movement to encourage women to live a healthier life, without leaving any restraint, excuses or obstacles to block their way. A smart way to make the public aware that by simply giving up the word "but" one can access a healthy and balanced lifestyle. This moving and spectacular manifesto features 5 women, kickboxer, architect, yogi, visually impaired or widowed, who through their personal experiences, will free themselves from the weight of the word "but". A campaign relayed on social networks by a hashtag #noexcuses, 5 stories testimonials and recipes tips. |
Tipo de Mídia | Viral |
Comprimento | |
Director executivo criativo | Rana Najjar |
Director criativo | Mohamed BARECHE |
Director de arte | Salam Balbaaki |
Director de arte | Ganesh Babu |
Redator | Angelo Augustine |
Planning Director | Jala Fawaz |