Mark  Elwood
Executive Creative Director at Leo Burnett, London
London, Reino Unido
TituloMcDelivery Pins
Agência
Campanha McDelivery Pins
Anunciante McDonald's
Marca McDelivery
Data da primeira Transmissão/Publicação 2022
Sector Empresarial Restaurantes e comida rápida
História After the pandemic, the food delivery category was booming with more and more restaurants popping up to make competition fiercer than ever. In a world where there are so many options and so much noise in the category, McDonald’s needed to stand out as a category of one.

To do this we, turned to our iconic core menu items by creating a suite of illustrations where the only change we made to the products was to change on part into the Iconic Delivery pin – illustrating how you can get McDonald’s delivered to exactly where you are.
Tipo de Mídia Exterior
Chief Creative Officer
Director criativo
Equipa criativa
Director de arte
Director executivo criativo
Designer
Diretor dos Negócios
Director de contas
Account Manager
Account Manager

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