Titulo | Men in nursing |
Titulo (língua original) | Changing Perceptions of Nursing in the NHS |
Agência | MullenLowe UK |
Campanha | We Are the NHS, We Are Nurses |
Anunciante | NHS - National Health Service |
Marca | NHS |
Data da primeira Transmissão/Publicação | 2019 / 9 |
Sector Empresarial | Hospitais e clínicas |
História | An NHS study last year found only 1 in 10 nurses were men, and revealed a stigma surrounding the job, where men can be deterred due to a perceived link between nursing and femininity. This campaign sought to overcome this gender imbalance. With the NHS finding that there aren’t enough role models to challenge the misconception around men in nursing, this ad proudly displays the incredible work men do every day across nursing roles in the NHS. It aired during the Rugby World Cup which meant we were able to reach our target male audience. |
Tipo de Mídia | Televisão |
Comprimento | |
Produtora | Somesuch |
Director executivo criativo | Mark Elwood |
Director criativo | Hugh Todd |
Director criativo | Lovisa Silburn |
Equipa criativa | Jaspar McIver |
Equipa criativa | Zebedee Devey |
Equipa criativa | Daisy Bard |
Equipa criativa | Orla O’Connor |
Equipa criativa | Hannah Brown |
Equipa criativa | Zara Drake |
Equipa criativa | Craig Hunt |
Equipa criativa | James Humphries |