Realizador
at
Tubby Brother Films
| Titulo | Change The Ending |
| Agência | The Beyond Collective |
| Campanha | Change The Ending |
| Anunciante | Alzheimer's Research UK |
| Marca | Alzheimer’s Research UK |
| Data da primeira Transmissão/Publicação | 2023 / 9 |
| Sector Empresarial | Instituições, organizações não governamentais |
| História | The heartbreaking animated film brings to life the ‘happily ever afters’ that dementia has stolen. Despite the fact that millions in the UK will go through a devastating journey with dementia, there is still a startling lack of awareness about the early symptoms of the condition. Alzheimer’s Research UK has revealed that less than half (49%) the British public can name memory loss as an effect of dementia, with over a fifth (22%) saying they have no idea how the condition impacts people.With this campaign, Alzheimer’s Research UK urges the nation to stand with them to find a cure for dementia and change the ending for millions.The two minute film launched on TV with a special ad break in Channel 4 News on September 21st - World Alzheimer’s Day. |
| Tipo de Mídia | Branded Content |
| Comprimento | |
| Agência de Mídia | Yonder Media |
| Director de publicidade | Lorna Dawson |
| Director de publicidade | Hannah Reynolds |
| Chief Creative Officer | Dom Goldman |
| Equipa criativa | Artem Bjork |
| Equipa criativa | Ash Prentice |
| Equipa criativa | Tim Van Der Mee |
| Managing Diretor | Jonny Ray |
| Diretor dos Negócios | Anna Fotheringham |
| Executivo de contas | Alice Ingram |
| Chief Production Officer | Laura Graham |
| Produtor da agência | Annabel Jewers |
| Produtor da agência | Charlotte Jude |
| Produtor da agência | Elin Tiberg |
| Head of Design | Andy Breese |
| Designer | Maria Kay |
| Designer | Kieran Rafferty |
| Diretor de Estratégia | Mike Phillips |
| Diretor de Estratégia | Claudia Bennett |
| Animação | Passion Pictures |
| Realizador | againstallodds |
| Produtor | Matt Saxton |
| Produtor executivo | Belle Palmer |
| Produtora | Tubby Brother Films |
| Realizador | Dan Tubby |
| Realizador | Ben Tubby |
| Produtor | Rosie Litterick |
| VFX/Post Production | No.8 |
| Post-production Producer | Ellie Thwaites |
| Post-production Producer | Karen Noden |
| Sound Designer | Sam Robson |
| Music / Sound Design | Wake the Town |
| Compositor | Tom Player |
| Música | Dominic Bastyra |
| Managing Director, Media | Ed Cox |
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