Integrated Production Director
at
Nimble Content
| Titulo | NXT LVL |
| Agência | FCB Canada |
| Campanha | NXT LVL |
| Anunciante | BMO |
| Marca | BMO |
| Posted | Novembro 2022 |
| Sector Empresarial | Banca, finanças, lei e seguros |
| História | BMO needed to connect with a generation of potential customers that actively ignores them – gamers. This target is notoriously unreceptive to banks, so showing up authentically was essential. To connect with skeptical and savvy gamers, BMO launched a first-of-its-kind communications platform on the world's number one streaming platform: Twitch. With content that intersected both gaming culture and personal finances, and answering questions and sharing tips on topics like monetizing gaming, homeownership, and budgeting, BMO's NXT LVL helped gamers level up in gaming and finances.By launching a first-of-its-kind communication platform on Twitch, with content that intersects gaming culture and personal finances, BMO changed the gaming community's opinion of what a bank can be and reimagined where and how consumers engage with a bank. All this despite the objections of Twitch, who recommended against a bank creating a Twitch channel. |
| Problema | The Bank of Montreal (BMO) is a Canadian multinational investment bank and financial services company. |
| Tipo de Mídia | Interatividade |
| Chief Creative Officer | Nancy Crimi-Lamanna |
| Director executivo criativo | Andrew MacPhee |
| Director executivo criativo | Jeremiah McNama |
| Director de arte | Hussein Rumaithi |
| Redator | Patrick Gravel |
| General Manager | Tracy Little |
| Group Account Director | Jessica Lax |
| Integrated Production Director | Maia Spetter |
| Managing Diretor | Tim Welsh |
| Chief Strategy Officer | Shelley Brown |
| Diretor de Estratégia | Stephanie Gyles |
| UX | Lara Goldsmith |
| Broadcast Producer | Tania Overholt |
| Produtora | Unified Content |
| Produtor executivo | Michi Lepik-Stahl |
| Realizador | Tom Feiler |
| Director de fotografia | TJ Derry |
| Director de fotografia | Adam Madrzyk |
| Editor | Peter Miller |
| Director criativo | Mike Kotevitch |
| Redator | Caleb McMullen |
| Director de contas | Hailey Scott |
| Content Strategy | Daisy Qin |