Produtor executivo
at
RBC
| Titulo | Forgotten Suitcase |
| Agência | Battery |
| Campanha | Forgotten Suitcase |
| Anunciante | Royal Bank of Canada |
| Marca | RBC Avion |
| Data da primeira Transmissão/Publicação | 2021 / 8 |
| Sector Empresarial | Cartões de crédito |
| Filosofia | Battery, the Toronto and Los Angeles-based creative agency, brings a little carry-on humor to Royal Bank of Canada, giving viewers a glimpse into the hidden life of luggage to promote RBC’s travel rewards credit card, Avion. There's a lot to unpack here...and by a lot, we mean some witty and light-hearted luggage banter. In the hero spot “Forgotten Suitcase” directed by Finn O’Hara of Holiday Films - Toronto, a dramatic voiceover provides the first-hand lamentations of a neglected suitcase, stowed away in a dark walk-in closet and out of use for the past sixteen months. As the camera slowly pushes in, the spot-lit item waxes poetic about vacations past. Suddenly, the despair over its retirement transforms into a new lease on life, as the closet lights turn on and a woman's hand grabs the handle and rolls it out, accompanied by the tagline “Let’s get ready to travel again.” Airing on Canadian TV throughout the Olympics programming, as well as digital and social, the campaign taps into the feelings of excitement and adventure the return of travel brings, championing Avion as the travel rewards card leader and a reliable companion when booking on any airline, any flight, anytime. Battery has an established creative relationship with RBC, having delivered multiple TV and digital campaigns across Canada and the U.S., including bringing to life the RBC initiative Future Launch, a program helping Canadian youth prepare for the fast-changing world of work. Battery’s debut work for RBC’s Golf Division featured the world’s #1 golfer Dustin Johnson, and drew connections between RBC and the 24-time PGA Tour winner to communicate how RBC’s wealth-management business attracts similarly high-achieving and competitive individuals. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Chief Executive Officer (CEO) | Anson Sowby |
| Chief Creative Officer | Philip Khosid |
| Partner/Head of Brand Management | Mike Parseghian |
| Head of Strategy | Sean McNamara |
| Creative Director, Copywriter | Joe Sgro |
| Creative Director/ art director | Andy Lam |
| Produtor executivo | Stan Hill |
| Jr. Producer | Jacky Norris |
| Produtora | RBC |
| Vice President (VP) | Jennifer Howard |
| Sr. Director, Marketing | Kristel Chalmers |
| Manager, Marketing | Aparajita Kaicker |
| Produtora | Nimble Content |
| Produtor executivo | Michael Corbiere |
| Realizador | Finn O’Hara |
| Produtor de linha | Hayley Taylor |
| Pós produção | Recess Post |
| Executive Post Producer | Connie Dercho |
| Editor | Mark Hajek |