Paddy Power - "Tiger's Arrived"

Officer & Gentleman

Officer & Gentleman Madrid, Espanha

2775

Marca: Paddy Power
País: Espanha

Anunciante: Paddy Power PLC

Titulo	Tiger's Arrived
Agência	Officer & Gentleman
Campanha	Tiger's Arrived
Anunciante	Paddy Power PLC
Marca	Paddy Power
Data da primeira Transmissão/Publicação	2019 / 5
Sector Empresarial	Lotarias e jogos de sorte
Legenda (língua original)	TIGER’S ARRIVED. HOPE HIS DRIVING IMPROVES
Filosofia	Irish bookmaker Paddy Power have marked the arrival of Tiger Woods to Ireland for The Open at Royal Portrush with a cheeky reminder of how far he’s come, 10 years on from the worst drive of his life. The American sportsman’s journey from rags to riches to rehab to riches and back to the top of his game is a remarkable one after he hit rock bottom when an unsuspecting fire hydrant proved no match for his black Cadillac Escalade back in 2009. The image became an iconic symbol of the beginning of his fall from grace, both in his personal life and professionally. To celebrate the impact of his epic return to form following his recent Masters triumph, and represent the many challenges he has overcome in the past decade, Paddy Power erected a giant billboard outside Portrush to wish him well ahead of this weekend. The initial billboard, which is the equivalent in size to a double decker bus, features a SUV shaped hole ripped through it. A second billboard has a 3 tonne Cadillac Escalade plunged into it and is emblazoned with the words; ‘TIGER’S ARRIVED. HOPE HIS DRIVING IMPROVES’
Tipo de Mídia	Cartaz
Comprimento	90 seconds
Director de publicidade	Paul Mallon
Director executivo criativo	Javi Iñiguez de Onzoño
Director executivo criativo	Alex Katz
Managing Diretor	José Ortiz
Account Management Team	Inma Ortega
Account Management Team	Marta Cintero
Director de arte	Alex Katz
Director de arte	Luis Álvarez
Director de arte	Juanlu Poza
Redator	Javi Iñiguez de Onzoño
Redator	Mónica Gramunt
Animação	Luis Álvarez
AV Production	Event Junkies
Event Production	Catapult