| Titulo | Brahma Phone 4 |
| Agência | Africa |
| Campanha | Brahma Phone |
| Anunciante | Ambev |
| Marca | Brahma |
| Data da primeira Transmissão/Publicação | 2024 / 2 |
| Sector Empresarial | Cervejas, sidras |
| Filosofia | AMBEV's Brazilian beverage icon, Brahma beer, fresh from elevating the spirit of the Brazilian Carnival as its biggest sponsor, is preparing to bring the same joy to other large events and gatherings by making it easy for partygoers and festival gatherers to leave their phones behind while remaining connected. This move isn't just about taking a beloved beverage global; it's about sharing a unique approach to enjoying festivities without a fret. Brahma Phone was the best option for partygoers for four days. Brazilian Carnival, a spectacular showcase of carefree revelry, often sees its luster dimmed by concerns over personal belongings, particularly smartphones. Brahma’s response? The ingenious Brahma Phone: a device designed for festival-goers to carry into the heart of the party, stripping back to only what’s essential: calling, SMS, GPS, a transportation app, and an 8-megapixel camera. This innovation lets party-seekers leave their high-tech worries behind, ensuring the celebratory spirit remains unbroken. Celebration Without Complications Brahma believes in making every moment of celebration count, unhindered by concerns of loss. The Brahma Phone introduction at Carnival was met with such a positive reception, it’s only natural that the brand brings that same carefree spirit to other events. The focus remains on promoting stress-free times at some of the world's most iconic gatherings. Crafted in collaboration with Brazil’s Africa Creative of Omnicom Group’s DDB Worldwide, the Brahma Phone stands as a symbol of creativity and consumer connection. “Brahma is more than a beer; it's a brand that solves real problems for those eager to celebrate life fully. This project perfectly encapsulates our approach to meaningful engagement with our consumers,” comments Sergio Gordilho, Co-President and CCO of Africa Creative. For Revelers Everywhere Available to those over 21, the Brahma Phone underscores Brahma’s broader vision of fostering greater freedom across a variety of public festivities. This initiative is poised to spread far beyond Brazil and Carnival, offering a novel way to experience the fun without the usual encumbrances. Brahma warmly invites all to embrace the liberation the Brahma Phone offers. Both the brand and its agency partner are excited about sharing the Brahma Phone to future gatherings. Brahma’s palpable excitement about enhancing audiences’ celebratory experiences with innovations that prioritize letting go, simplicity, is the essence of festivity. |
| Tipo de Mídia | Imprensa e publicações |
| Comprimento | |
| Chief Creative Officer | Sergio Gordilho |
| Co-CCO | Nicholas Bergantin |
| Director criativo | Henrique Martins |
| Director criativo | Raphael Santos |
| Equipa criativa | Raphaela Filippetto |
| Equipa criativa | Lucas Menegotto |
| Equipa criativa | Rafael Teixeira |
| Chief Operating Officer (COO) | Giovanna Carvalho |
| Account Management | Rafael Marques |
| Account Management | Vivianne Santos |
| Account Management | Luisa Pires |
| Account Management | Giulia Fernandes |
| VP Media | Pedro Eustachio |
| Media Team | Thiago Martinez |
| Media Team | Victor Berto |
| Media Team | Caroline Richa |
| Media Team | Victoria Molina |
| Media Team | Carolina Oliveira |
| Media Team | Wenderson Gontijo |
| VP, Planning | Ana Paula Kuroki |
| Planning Team | Pedro Paulo Martins Fernandes |
| Planning Team | Renata Ribeiro da Silva |
| Planning Team | Giovanni Cozer |
| VP of Special Projects and Creative Content | Juliana Leite |
| Director of Special Projects | Lica de Souza |
| Project Manager | Thays Miranda |
| Creative Producer | Theo Etlin |
| Creative Producer | Giovanna Lima |
| Creative Producer | Lais Cattena |
| Creative Producer | José Henrique |
| Creative Producer | Raquel Martins |
| Production Assistant | Valentina De Luca |
| Product Personalization | Monkey Produções |
| Director of Customer Service | Renata Romo |
| Director of Production | Talita Matteoni |
| Executive Director | Paula Correia |
| Production Assistant | Carolina Martins |
| Cenógrafo | José Roberto Santos |
| Logistics | Ramon Santos |
| Artista gráfico | Fabio Ferreira |
| Visual Communication | TKCV |
| Printing House | Oba Print |
| Produtor da agência | Rodrigo Ferrari |
| Produtor da agência | Tais Olhiara |
| Produtor da agência | Carmen Castilho |
| Image Production | Kaus |
| Realizador | Los Pibes |
| Director de fotografia | Joao Frohlich |
| Produtor executivo | Thiago Mascarenhas |
| Produtor executivo | Camila Martinez |
| Produtor | Carol Duarte |
| Production Coordinator | Larissa Luisi |
| 1st AD | Vinicius Lombardi |
| 2nd AD | Mariana da Cruz Fernandes |
| 1st AC | Adinan Feijó Lopes |
| 2nd AC | Daniel da Cruz Oliveira |
| Production Director | Hugo Castelo Branco |
| Production Assistant | Marcos Rodrigo do Nascimento |
| Costume | Fabiana T de Souza |
| Casting Producer | Eduardo Bruno Felsmann Junior |
| Location Producer | Fabiano Anacleto Ramos |
| Make-Up Artist | Cristina Rodrigues Malta |
| Pós produção | Guava Post |
| Post Service | Letícia Almeida |
| Editor | Lucas Brasileiro |
| Finishing | Renan Chagas |
| Colorist | Acauan Pastore |
| VFX Company | Flow Effects |
| Produção de som | Satelite Audio |
| Music Director | Roberto Coelho |
| Music Director | Kito Siqueira |
| Music Director | Hurso Ambrifi |
| Music Account Services | Fernanda Costa |
| Music Account Services | Renata Schincariol |
| Music Account Services | Daniel Chasin |
| Music Production | Roberto Coelho |
| Music Production | Hurso Ambrifi |
| Music Production | Charly Coombes |
| Music Production | Thiago Colli |
| Music Production | Koitty |
| Assistant Music Production | Alexandre Avicena |
| Finished Artist | Carla Córnea |
| Finished Artist | Vithor Moraes |
| Finished Artist | Arthur Dossa |
| Finished Artist | Iran Ribas |
| Finishing Assistant | Esteban Romero |
| Production Coordinator | Camila Guedes |
| Production Coordinator | Letícia Oliveira |
| Production Coordinator | Bea Vieira |
| Production Coordinator | Mariana Tardelli |
| Produção de Fotografia | Thinkers Studios |
| Realizador | Hick Duarte |
| Lighting | Gaël Oliveira |
| Assistant Photographer | Larissa Saito |
| Assistant Photographer | Joe Saito |
| Styling | Thathi Yumi Kurita |
| Styling Assistant | Larissa R |
| Styling Assistant | Adalberto A |
| Wardrobe | Dona Antonia |
| Beauty | Jake Falchi |
| Beauty Assistant | Pamela Hubner |
| Beauty Assistant | Cintia Suzuki |
| Nails | Amara Conceição |
| Mock-up FX | Hugo Mockup 10 |
| Casting | Brenda Queiroz |
| Casting | Beatriz Lima |
| Casting | Leandro Santos |
| Mof | Felipe Caparroz |
| Production Assistant | Dayane Fabião |
| Production Manager | Renato Guedes |
| Produtora | DraftLine Integrada |
| Head of Audiovisual Production | Julia Kannebley |
| Executive Production | Karin Stuckenschmidt |
| Executive Production | Carlos Grubber |
| Produtor | Bruno Carneiro |
| Approval Client | Daniel Wakswaser |
| Approval Client | Maurício Landi |
| Approval Client | Joice Carvalho |
| Approval Client | Mariana Montoaneli |