Magnum - "The Fraud"

LOLA MullenLowe

LOLA MullenLowe Madrid, Espanha

13162

Marca: Magnum
País: Espanha

Anunciante: Unilever

Titulo	The Fraud
Agência	LOLA MullenLowe
Campanha	Stick to the Original
Anunciante	Unilever
Marca	Magnum
Data da primeira Transmissão/Publicação	2024 / 1
Sector Empresarial	Gelados
História	The film tells the story of a woman who discovers that her partner has been buying fake Magnum ice creams all along. And from there, everything falls apart.
Problema	Magnum, the classic stick ice cream born in 1989, is launching a new campaign that addresses its copycats with humor. As consumers began referring to Magnum imitations as 'Magnum-like' ice creams, the brand saw an opportunity to showcase why only Magnum is “like Magnum”.
Tipo de Mídia	Televisão
Comprimento	77 seconds
Mercado	Reino Unido
Chief Marketing Officer (CMO)	Julien Barraux
Vice President (VP)	Benjamin Curtis
Marketing Manager	Denise van Strien
Global Brand Manager	Matteo Mozetic
Brand Manager	Denis Antonius
Digital Lead	Sara Paixão
Digital Brand Manager	Ying Hu
Director criativo	Jorge Zacher
Director criativo	Kevin Cabuli
Equipa criativa	Augusto Callegari
Equipa criativa	Pedro Mezzini
Design Director	Yan Graller de Oliveira
Director de arte	Alan Chung
Designer	Alan Chung
Director executivo criativo	Tomás Ostiglia
Managing Diretor	Tom Elliston
Director de contas	Catalina Aguirre
Supervisor de conta	Cristina Panea
Executivo de contas	Sofía Perez
Diretor de Planejamento Estratégico	Camilla Facin
Chefe de produção	Felipe Calviño
Produtor	Marina Saro
Strategy Lead	Bruno Yanagui
Produtora	Proppa
Realizador	Martin Werner
Produtor executivo	Pablo Martinez
Produtor	Cristina San Cayo
Assistant Director	Carlos Santana
Director de fotografia	Nicolaj Bruel
VFX Lead	Jonas Drehn
Wardrobe Stylist	Melanie Buchhave
Casting Director	Edu Prado
Casting Director	Esther Cocero
Casting Director	Ditte Kiel
Designer de produção	Peter Grant
Make-Up Artist	Manel Rosa
Editor	Rasmus Nyholm Schmidt
VFX Coordinator	Pau Costa
Production Manager	Vanessa Merino
Production Coordinator	Carmen Ponte
Steadicam	Karsten Jacobsen
Home Economist	Toni Krank
Production Assistant	Cristina Barrios
Production Assistant	Cristina Alcázar
Talent Coordinator	Maria Angeles Picon
Pós produção	Bacon X
VFX Company	Bacon X
VFX Lead	Jonas Drehn
Executive Producer, VFX	Eliana Carranza-Pitcher
HOP	Cilie Kragegaard
VFX Producer	Lars Wagner
VFX Producer	Lorène Lescanne
Compositor	Thomas Banner
Compositor	Kai Hauswirth
Compositor	Jacob Carlsson
Colorist	Sam Gilling
Compositor	Ivan Lindfors
Conform Artist	Søren Knudsen
Conform Artist	Oliver Wozny
Música	Big Sync Music
Music Creative Director	Justin
Music Supervision	Alicia Leinot
Music Supervision	Calum Price
Music Producer	Silva Screen
Sound Design and Mix	Ballad
Sound Designer	Adrian Aurelius
Mixer	Adrian Aurelius
Executive Music Producer	Gregers Mærsk Møller