The Times of India - "Times Out & Proud"

FCB Ulka Mumbai

FCB Ulka Mumbai Mumbai, Índia

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Marca: The Times of India
País: Índia

Anunciante: The Times of India

Titulo	Times Out & Proud
Brief	On September 6, 2018, the Supreme Court of India scrapped section 377. Even though the law had been struck down, LGBTQ individuals had to face widespread societal prejudice. They remained, for the most part, invisible.On the International Day Against Homophobia, Transphobia and Biphobia, The Times of India launched ‘Times Out & Proud Classifieds’, a section where the LGBTQ community could come out, speak-up and be seen.Members of the LGBTQ community could now look for employment, accommodation, a life partner. They could celebrate their birthdays and anniversaries and assimilate into mainstream society.The campaign film portrays the story of people from the LGBTQ community, offering a sneak-peak into their lives as they pour their heart out through the Classifieds columns. The campaign features a series of initiatives across print, digital, TV, radio and on-ground, aiming to integrate the community into society.
Agência	FCB Ulka Mumbai
Campanha	Out & Proud
Anunciante	The Times of India
Marca	The Times of India
Data da primeira Transmissão/Publicação	2019 / 5
Sector Empresarial	Meios de comunicação, publicidade, edição e produção
Legenda	Latest campaign for The Times of India by FCB India
História	The Times of India (TOI), India’s iconic media house in collaboration with FCB Ulka, launched the initiative “Times Out & Proud” for the LGBTQ community in India. The campaign is aimed to empower the members of the LGBTQ community to live a dignified life with acceptance and pride. With this campaign, TOI hopes to carve out a mainstream space for members of the community who identify as LGBTQ to interact, share and collaborate with the entire Indian population.
Tipo de Mídia	Viral
Comprimento	180 seconds
Equipa criativa	Fred Levron
Equipa criativa	Swati Bhattacharya
Equipa criativa	Keegan Pinto
Equipa criativa	Jason Samuel
Equipa criativa	Vishakha Khattri
Equipa criativa	Anindya Banerjee
Equipa criativa	Shailesh Khandeparkar
Equipa criativa	Nikhil Kerkar
Equipa criativa	Amol Annaldas
Account Management	Rohit Diveker
Account Management	Raghav Mahendra
Realizador	Jaydeep Sarkar
Produtor	Prithvi Raj Luthra
Produtor	Radhika Puri
Produtora	Native Films
Worldwide Creative Partner	Fred Levron
Chief Creative Officer	Swati Bhattacharya
Creative Supervisor	Jason Samuel
Director assistente criativo	Amol Annaldas
Director executivo criativo	Anindya Banerjee
Brand Manager	Vishakha Khattri
Group Head - Art	Shailesh Khandeparkar
National Creative Head	Keegan Pinto
Director assistente criativo	Nikhil Kerkar
Brand Director	Rohit Divekar
Management Trainee	Raghav Mahendra
Consultor criativo	Manoj Hodawadekar
Senior Art Director	Siddhesh Kadge
Advertising Agency	FCB Ulka Mumbai