Gubina Kristina
Account Manager at emg
Moscow, Rússia
TituloIKEA Sleeves
Agência
Campanha Gratitude on our skin
Anunciante IKEA
Marca IKEA
Data da primeira Transmissão/Publicação 2018
Sector Empresarial Retalho, distribuição e cadeias de restaurantes
Filosofia Сelebrating 75 years of IKEA, we wanted to say 'thank you' to every customer who have been with us. The problem was — we could not mess with classic navigation scheme of IKEA. Too bad :( So we used the best ad space available and put this gratitude on our skin — i.e. employee arms. Well, almost so. Technically, we created tattoo-sleeves where key brand items were portrayed along with a phrase 'thanks for coming!’ This is how we said 'thank you’ to every customer, using 0 media budget and earned a lot of free media mentions. Well done, huh?
Tipo de Mídia Televisão
Comprimento
Country Payments Manager
Country Loyalty Manager
Managing partner, creative & strategy
Creative Director
Creative Director
Art Director
Pre Press Designer
Creative Designer
Art Director
Redator
Client Service Director
Account Director
Account Manager
Account Manager

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