Chefe de produção
at
Wise
| Titulo | Bum Bag Cooler |
| Agência | CP+B |
| Campanha | Bum Bag Cooler |
| Anunciante | Diageo |
| Marca | Smirnoff Ice |
| Data da primeira Transmissão/Publicação | 2019 / 4 |
| Sector Empresarial | Bebidas espirituosas |
| Filosofia | Bum Bags have long featured in the outfit of Brazilian revelers during Carnival. Smirnoff Ice is launching a perfect model for those partying on the streets: the Bum Bag Cooler This dream product comes with an insulated pouch that fits two Ice cans plus ice. A fashion icon of the 1990s, Bum Bags are back. Redesigned for international runways, they are now a streetwear hit. Smirnoff Ice, from Diageo brand, global leader company in premium alcoholic beverages, has adoped that trend for its new positioning. Created by CP+B Brazil, the concept “The new trend you already know” is the basis of the brand’s entire communications strategy, which includes the release of new packaging and the new formula with the original flavor. The campaign brings fashion and lifestyle elements of the 1990, the same decade that saw the emergence of Ice – all of which considered a trend, even to this day. “The Smirnoff Ice product was born in the 90s and has remained in vogue to this day. Carnival season is key to the brand, and it’s only natural that we’d make a statement by bringing out another innovation,” explains João Matos, Head of Marketing for Diageo in Brazil. The limited-edition accessory can be purchased at The Bar (www.thebar.com), Diageo’s e-commerce platform, and at selected points of sale. The Bum Bag Cooler will also reach out to revelers through several Carnival activations – at “blocos” (street parties), private events, as well as to influencers, as part of Diageo’s digital marketing initiative. |
| Tipo de Mídia | Design de coleccionáveis |
| Comprimento | |
| Chief Creative Officer | André Kassu |
| Chief Creative Officer | Marcos Medeiros |
| Director criativo | Marcelo Rizerio |
| Director criativo | Rodrigo Visconti |
| Equipa criativa | Renato Simon |
| Equipa criativa | Renan Valadare |
| Graphic Producer | Robson Ciaramicoli |
| Graphic Producer | Márcio Santos |
| Graphic Producer | Leonardo Fioravante |
| Bag Production | Absolutamente Necessaire |
| RTVC | Ana Casagrande |
| RTVC | Valeria Andrighetti |
| Fotógrafo | Silvio Medeiros |
| Photographer Assistant | Laura Barreto |
| Public Relations | Débora Bacaltchuk |
| Costume | Larissa Azevedo |
| Hair and Makeup | Sulamita Pereira |
| Efeitos especiais | Lobo |
| Casting Agency | As Procuradoras |
| Casting | Fabi Varela |
| Planning Team | Mahira Oliveira |
| Planning Team | Annahy Laira |
| Planning Team | Edson Júnior |
| Director de contas | Renata Wirthmann |
| Director de contas | Milena Braune |
| Director de contas | Tamyris Ferreira |
| Director de contas | Isabella Garcia |
| Media Team | Tiago Santos |
| Media Team | Tatiana Arata |
| Media Team | Ailton Cesar |
| Media Team | Pedro Henrique Dias |
| Media Team | Fabiana Melo |
| Media Team | Barbara de Oliveira |
| Approval Client | João Matos |
| Approval Client | Felipe de la Rosa |
| Approval Client | Emily Tsuji |
| Approval Client | Helena Camargo |
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