| Titulo | Don't Live in Denial, Ohio |
| Agência | Ogilvy Worldwide |
| Campanha | Don't Live in Denial, Ohio |
| Anunciante | Ohio Opioid Education Alliance |
| Marca | Ohio Opioid Education Alliance |
| Posted | Novembro 2019 |
| Sector Empresarial | Consciencialização social sobre drogas / álcool / tabaco |
| Filosofia | Denial, Ohio is a community just like any other. It feels familiar with families out to eat, parents running errands, doing household chores, or spending the afternoon in the backyard or at a sporting event. But when it comes to opioid abuse, these people believe that they are immune to the dangers of the crisis. Denial, Ohio is a place where parents think opioid abuse won’t affect “my kids or family”. These parents dangerously believe that their kids are too busy, do well in school, have good friends, would talk to their parents about anything – and would never try the opioids that are often easily accessible in their parent’s medicine cabinet. Don’t live in Denial, Ohio. Talk to your kids about opioids and properly dispose of old prescription pills – important steps to help prevent the next generation from abusing opioids. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Account Management | Jeff Traverso |
| Account Management | Kari Steele |
| Account Management | Carlos Huasipoma |
| Account Management | Zoe Lupo |
| Agência de Mídia | Universal McCann EMEA |
| PR Agency | Paul Werth Associates |
| Director de contas | Margaret Rimsky |
| Director executivo criativo | Vicki Azarian |
| Group Creative Director | Eduardo de la Herran |
| Group Creative Director | Stephan Lundberg |
| Redator | Kevin Breen |
| Director de arte | Jennifer Ma |
| Director de arte | Mariel Schroder |
| Produtor executivo da agência | Melanie Baublis |
| Produtor da agência | Josh Kornrich |
| Produtora | Moxie Pictures |
| Produtora | Nice Shoes |
| Pós produção | Big Sky Editorial |
| Music Executive Producer | Karl Westman |
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