Good Citizens - "We See Sunglasses"

Rasic and Partners

948

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Good Citizens
País: Austrália

Anunciante: Good Citizens

Titulo	We See Sunglasses
Agência	Rasic and Partners
Campanha	We See Sunglasses
Anunciante	Good Citizens
Marca	Good Citizens
Data da primeira Transmissão/Publicação	2022 / 1
Sector Empresarial	Óptica
Legenda	Untrash the planet
História	Good Citizens turn single-use plastic bottles into 100% recycled eyewear frames. This film follows the life of bottles that are discarded carelessly. It asks us to think differently about plastic waste and to see the value and potential in bottles if they are recycled. It took 752 days and over 2500 failed attempts for Good Citizens to successfully turn the plastic from a discarded single-use bottle into a pair of 100% recycled sunglasses frames. We created this film to explain the thinking behind Good Citizens in a way that’s thought provoking and importantly, unlike any other fashion brand.
Filosofia	This film follows the life of water bottles that are discarded carelessly. It asks us to think differently about plastic waste and to see the value and potential in bottles if they are recycled.
Problema	Discarded water bottles are a huge problem for the environment. It took 752 days and over 2500 failed attempts for Good Citizens to successfully turn the plastic from a discarded single-use bottle into a pair of 100% recycled sunglasses frames.
Resultado	We created this film to explain the thinking behind Good Citizens in a way that’s thought provoking and importantly, unlike any other fashion brand.
Tipo de Mídia	Televisão e Cinema
Comprimento	45 seconds
Mercado	Austrália
Trilha sonora	Composed by Johnny Green
Mais Informações	https://www.goodcitizens.com.au
Director executivo criativo	Dejan Rasic
Director executivo criativo	Vanessa Zuppicich
Realizador	Ingvar Kenne
Director de fotografia	Ingvar Kenne
Produtor executivo	Vanessa Zuppicich
Produção musical	Heckler Sound
Compositor	Johnny Green
Sound Designer	Dave Robertson
Produtor executivo	Bonnie Law
Produtora	Rasic and Partners
Advertising Agency	Rasic and Partners