| Titulo | Change the normal, change the world |
| Brief | During the pandemic, commercials quickly grew clichéd.We saw many commercials that resembled one another, all with the message, “We’ll return to normal.”This was actually a good opportunity to note that our “normal” wasn’t normal.We took the clichés of the pandemic and created an ironic narrative by contrasting sounds and images.Through captivating images, we questioned mankind’s relationship with nature and generated environmental awareness for Earth Day. |
| Agência |
Concept Istanbul
|
| Campanha |
Change the normal, change the world
|
| Anunciante |
WWF
|
| Marca |
WWF Turkey
|
| Posted | Janeiro 2021 |
| Sector Empresarial | Questões ambientais e animais
|
| História | WWF is one of the world’s largest and most experienced independent conservation organizations, with over 5 million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. |
| Tipo de Mídia |
Viral
|
| Chief Creative Officer |
Kerem Özkut
|
| Director criativo |
Gokhan Ozdemir
|
| Chefe de grupo criativo |
Taygun Taşçı
|
| Chefe de grupo criativo |
Emre Günaydın
|
| Director de arte |
Berke GÜLÇ?ÇEK
|
| Redator |
KÜBRA ÇAKIR
|
| Client Services Director |
BARI? ALEMDAR
|
| Supervisor de conta |
Serap Balaban
|
| Executivo de contas |
Gizem Pelivan
|
| Chefe de produção |
Mert Turan
|
| Motion Graphics Artist |
Mümin Günal
|
| Producer |
Hilal Kinaliada
|
| Produção musical |
FFW CREATIVE AUDIO
|
| Sound Engineer |
Tolga Böyük
|
| Diretor de Estratégia |
Onur Aydin
|