| Titulo | Heinz Draw Ketchup |
| Agência | Rethink Communications Inc. |
| Campanha | Heinz Draw Ketchup |
| Anunciante | Kraft Heinz |
| Marca | Heinz |
| Data da primeira Transmissão/Publicação | 2021 |
| Sector Empresarial | Maionese, ketchup, mostardas |
| História | We anonymously asked people all over the world to draw ketchup. The result? They all drew Heinz.The experiment was conducted with dozens of participants across five continents, none of whom had any idea what brand the experiment was for. All they were told was to “draw ketchup,” and most reacted by drawing a bright red bottle with “Heinz” written on it.Those labels were featured on a limited-release run of Heinz bottles, and on digital billboards. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Sound & Music | Vapor Music Group |
| Chief Creative Officer | Aaron Starkman |
| Director executivo criativo | Mike Dubrick |
| Head of Art and Creative Director | Joel Holtby |
| Director assistente criativo | Zachary Bautista |
| Director de arte | Zachary Bautista |
| Redator | Geoff Baillie |
| Designer | Jaclyn McConnell |
| Chief Strategy Officer | Sean McDonald |
| Estrategista | Julian Morgan |
| Produtor | Alex Butt⠀ |
| Production Coordinator | Spencer J. Houghton |
| Print Producer | Narine Artinian |
| Produtora | R+D Productions |
| Director de fotografia | Scott McClelland |
| Editor | Stephen Parker |
| Online / Grading | Emmett Maloney |
| Director de contas | Amy Greenspoon |
| Director de contas | Kai de Bruyn Kops |
| Account Manager | Allie Kennedy |
| Engineer | Art Mullin |
| Public Relations | The Colony Project |
| Agência de Mídia | Carat |
| Community Management | SALT |
| Director de publicidade | Nina Patel |
| Director de publicidade | Daniel Gotlib |
| Director de publicidade | Chanel Simpson |
| Director de publicidade | Keeyan Arvandi |
More Work
SEE ALLHeinz Draw Ketchup (Board)
- MARCA:
- Heinz
- AGÊNCIA:
- Rethink Communications Inc.
Heinz Ketchup Puzzle
- MARCA:
- Kraft Heinz Canada
- AGÊNCIA:
- Rethink Communications Inc.
The IKEA ScrapsBook
- MARCA:
- Ikea
- AGÊNCIA:
- Rethink Communications Inc.
Draw Ketchup
- MARCA:
- Heinz
- AGÊNCIA:
- Rethink Communications Inc.
Heinz Ketchup Puzzle (118s)
- MARCA:
- Heinz
- AGÊNCIA:
- Rethink Communications Inc.
Heinz on Film
- MARCA:
- Heinz
- AGÊNCIA:
- Rethink Communications Inc.
Ketchup Puzzle
- MARCA:
- Heinz
- AGÊNCIA:
- Rethink Communications Inc.
The Wardrobe
- MARCA:
- Ikea
- AGÊNCIA:
- Rethink Communications Inc.
IKEA Bedtime
- MARCA:
- IKEA
- AGÊNCIA:
- Rethink Communications Inc.