Titulo | Holiday |
Agência | BSSP |
Campanha | Choose Trio HMO during open enrollment |
Anunciante | Blue Shield of California (BSC) |
Marca | BSC |
Data da primeira Transmissão/Publicação | 2019 / 10 |
Sector Empresarial | Seguros |
Filosofia | The campaign’s emotional nature is a standout within the healthcare space. In a series of black and white spots, the work highlights BSC’s 24/7 on call doctors, 600+ urgent care centers statewide, house calls 365 days/year, and on call pharmacists. BSC knows people want more from their health plan and wants to support consumers during a crucial time of the year. Through this new campaign, the health insurance company shows us that with Trio HMO, you get a better kind of HMO. |
Tipo de Mídia | Televisão |
Comprimento | |
Chief Marketing Officer (CMO) | Jeff Robertson |
SVP | Jeff Robertson |
VP Brand | Blair McGrain |
Director of Consumer Marketing | Laura Johnson |
Director Brand Advertising and Sponsorships | Suzanne Buffington |
Senior IFP Marketing Manager | Angela Cheda |
Manager Brand Advertising and Sponsorships | Betsy Bellotti |
Marketing Account Manager | Jason Dulle |
Marketing Operations Manager | Kristin Linehan |
Director criativo | Sinan Dagli |
Director de arte | Lynn Nakamura |
Redator | Kate Ursu |
Executive Director of Integrated Production | Vince Genovese |
Associate Integrated Producer | Tara Kennedy |
Business Affairs Manager | Tricia Krasneski |
Director de contas | Caitlin Bricker |
Supervisor de conta | Chelsie Earl |
Director of Performance Marketing | Rick Sandouk |
Performance Marketing Supervisor | Alfredo Meneses |
Produtora | Director's Bureau |
Realizador | Melodie McDaniel |
Produtor executivo | Elizabeth Minzes |
Produtor | Eric Escott |
Pós produção | 1606 Studio |
Editor | Doug Walker |
Chefe de produção | Vickie Sornslip |
Editorial Company Executive Producer | Jon Ettinger |
Música | Soup Music Asche and Spencer |
Compositor | Andy Huckvale |