Diablo IV - "Launch"

VCCP US

VCCP US New York, Estados Unidos

5121

Marca: Diablo IV
País: Estados Unidos

Anunciante: Blizzard Entertainment, Inc.

Titulo	Launch
Agência	VCCP US
Campanha	Nightmare Fuel
Anunciante	Blizzard Entertainment, Inc.
Marca	Diablo IV
Data da primeira Transmissão/Publicação	2023 / 11
Sector Empresarial	Consolas de videojogos
História	Blizzard Entertainment is launching a campaign that will let fans play and win while they slumber. Developed in partnership with VCCP US and renowned Dream Researcher Dr. Leslie Ellis, it will insert the world of Diablo into participants’ dreams… or nightmares. A dream researcher, Dr. Ellis believes that people can master a nightmare, an underlying principle of this new effort. “Nightmare Fuel” allows fans to immerse themselves in the dualistic and epic landscapes of Diablo IV as they sleep. Gamers can listen to this audio experience in its entirety while they sleep. Lasting about eight hours in total, it begins with a dream incubation period that runs for 15-20 minutes, designed to serve as a guided induction and space for intention setting. The audio then moves into a four- to five-hour transition loop, settling people into sleep with soundscapes of a Diablo nature and audio from Diablo IV. The subsequent two to three hours align with REM sleep, including audio cues to induce lucid dreaming. The final three to five minutes will begin the wake-up process gently. Rather than presenting nightmares as passive horror shows, Diablo is integrating innovative tools to empower dreamers. By gamifying the dream landscape, the game empowers players to become the heroes of their own stories. The audio experience is designed to assist listeners in achieving a state of lucid dreaming, empowering them to become the heroes of their Diablo dreams. The flow of the audio was shaped by Dr. Ellis’ studies around how to control and master nightmares.
Tipo de Mídia	Viral
Comprimento	52 seconds
Chief Creative Officer	Jed Grossman
Director executivo criativo	Joel Kaplan
Director criativo	Geoff Vreeken
Director de arte	Taylor Dahl
Director de arte	Matt DeMilner
Redator	Conor McFarland
Director of Business Affairs	Cara Orlowski
Integrated Producer	Erin Kelly
Managing Partner	Brendan Robertson
Realizador	Ross Allen
Director de fotografia	Mitchell Baxter
Editor	Ryan Gee
Editor	Ross Allen
Assistant Editor	Miguel Barbosa
Empresa de design sonoro	One Thousand Birds
ORIGINAL MUSIC	Andres Velasquez
Produtor executivo	Guin Frehling
Managing Director/ Executive Producer	Kira MacKnight
Redator	Trevor Larson
Director of Creative Operations	Katy Aquino
Produtor executivo	Jessica Ambrose
Supervisor de conta	Katie Nichols
Head of Strategy	Sashi Nair
Gaffer	Alex Greba
Sound Operator	Colyn Cameron
Sound Designer	Andrew Tracy