Titulo | Jack and the Beanstalk |
Brief | Here are three classic fairytales, told backwards. Jack swaps the magic beans for a cow. A swan turns into an ugly duckling. And Cinderella goes from riches to rags. It’s all to show that things reverse don’t always have a happy ending. So the Vauxhall Astra has a reverse camera as standard. |
Agência | MRM//McCann |
Campanha | Backwards Stories |
Anunciante | Groupe PSA |
Marca | Vauxhall |
Posted | Novembro 2019 |
Sector Empresarial | Automotor |
História | Our campaign tells 3 very famous fairy tales in a very different way: backwards.In our ads, we start with the happy ending, then things rapidly get worse until we’re back to each hero’s more humble beginnings – and beyond.It’s all to demonstrate that when things happen in reverse (like when you reverse a car) there’s not always a happy ending. Which is why the Vauxhall Astra comes with a reverse camera as standard… |
Tipo de Mídia | Rádio |
Creative President | Adrian Botan |
Chief Creative Officer | Miguel Bemfica |
Chief Creative Officer | Vince McSweeney |
Director executivo criativo | Eduardo Battiston |
Director executivo criativo | Nick Cooper |
Head of Art | Rafael Merino |
Redator | Alberto Espeja |
Redator | Joe Ivory |
Senior Art Director | Jamie Buckingham |
Director de arte | Pablo Camarero |
Director executivo criativo | Chris Robertson |
Produção de rádio | Justin Sanders |
Sound Editing | Dave Bush |