| Titulo | The Missing Jewels |
| Brief | In a world inundated with advertising noise, we dared to be different. By spoofing the ads of prestigious luxury brands during Paris Fashion Week, we injected a dose of humor and intrigue into the campaign.We took the iconic Parisian luxury billboards, known for their opulence, and stripped them of their jewels. This audacious move was a nod to Lupin's artful deception, a playful twist on high-end fashion advertising that both amused and captivated.Launching during Paris Fashion Week allowed us to reach a global audience of high-end fashion enthusiasts and generate maximum media buzz. The result? Lupin's return became the talk of the town, seamlessly blending the worlds of luxury and heist. |
| Agência | Jellyfish |
| Campanha | The Missing Jewels |
| Anunciante | Netflix |
| Marca | Lupin |
| Data da primeira Transmissão/Publicação | 2023 / 9 |
| Sector Empresarial | Cultura, ócio e desporto |
| História | For the launch of Lupin Part 3, Netflix spoofs the ads of famous luxury brands in Paris. In order to announce the return of the most popular jewelry thief in France, the campaign was on air during the Paris Fashion Week to make noise amongst the high-end fashion enthusiasts, with Lupin’s tongue-in-cheek twist on the typical Parisian luxury billboards. |
| Tipo de Mídia | Poster |
| Mercado | França |
| Retoucher | Feel Good |
| Executive Creative Director | Thomas Guilhot |
| Creative Director | Alexandre Boutry |
| Art Director | Antoine Dezes-Richard |
| Client Partner | Yolaine Campana |
| Copywriter | Gauthier Lempereur |
| Managing Director | Sandrine Reinert |
| Art Buyer | Sophie Scaglia |
| Project Director | Alexandra McCarthy |
| Account Director | Cameron Bishop |
| VP Client Management | Diana Milone |