| Titulo | Edible Chopsticks |
| Brief | Disposable chopsticks endanger our health (as they're whitened with chemicals), and nature (due to deforestation). And for what? A single use of 25 minutes on average, before being thrown away. So why are people still using them? Because there is no alternative, obviously. In fact there is. Introducing Edible Chopsticks: chopsticks you can actually eat. |
| Agência | FRED & FARID Shanghai |
| Campanha | Edible Chopsticks |
| Anunciante | Alibaba |
| Marca | Eleme |
| Posted | Agosto 2018 |
| Sector Empresarial | Retalho, distribuição e cadeias de restaurantes |
| História | Every year, 80 billion pairs of disposable chopsticks are produced in China, which are only used once, for an average lifetime span of 25 minutes and then discarded.;It’s the equivalent of 3.8 million trees, the country already suffers from serious deforestation, only 3.34% of China’s forests remain intact, according to Greenpeace.;Safety is another worry, as many chopsticks are whitened with chemicals like hydrogen peroxide, paraffin, and sulfur dioxide, which can lead to respiratory disorder, gallstones, cancer...;Eleme, China’s leading food delivery platform (holding more than 55% of market share), processes alone around 15 million orders a day. That’s a lot of chopsticks that are going straight into the trash, or left sitting in a corner, unused and forgotten.;As part of their Relab program (‘Reduce, Reuse, Recycle’ actions), Eleme introduced Edible Chopsticks,that you can actually eat. It’s as solid and precise than normal chopsticks, but it’s completely sustainable.;Brief Explanation;Edible Chopsticks is made of wheat flour blended with icing sugar, milk powder, butter and water without preservatives. Edible chopsticks are made in three different flavors: Original Wheat, Matcha, and Purple Sweet Potato. Our product also has a long shelf life of more than 10 months, and if you don’t want to eat it, you can just throw it away, it decomposes within a week.;Our packaging is made from 100%-recycled paper, it’s completely sustainable. We wanted our design to be as appealing as a candy bar, bright, colorful, and mouth-watering.;Eleme already partnered with 43 major restaurants chains* in the country, spreading our Edible chopsticks. Within a week, 250 000 pairs have been spread out. And it’s only the beginning, since Eleme will progressively announce new restaurants’ partnerships in the coming weeks. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Chief Creative Officer | Fred & Farid |
| Director criativo | Adrien Goris |
| Director executivo criativo | Feng Huang |
| Redator | Adrien Goris |
| Redator | Marie Dutech |
| Redator | Léo Michel |
| Redator | Mentos Feng |
| Redator | Di Ye |
| Director de arte | Adrien Goris |
| Director de arte | Uty Chen |
| Director de arte | Antoine Robin |
| Director de arte | Chen Xi |
| Supervisor de conta | Feng Huang |
| Supervisor de conta | Qiongyou Zhang |
| Supervisor de conta | Blair Wang |
| Realizador | Leo Liu |
| Produtor da agência | Charles Renard |
| Produtor da agência | Zhejun Li |
| Estrategista | Steven Ma |
| Estrategista | Wang Cai Wei |
| Director de fotografia | Leo Liu |
| Director de fotografia | Vincent Arassus |
| Chief Creative Officers | Fred & Farid |
| Executive Creative Director/Agency Supervisor | Feng Huang |
| Creative Director/Copywriter/Art director | Adrien Goris |
| Copywriter | Marie Dutech |
| Copywriter | Léo Michel |
| Copywriter | Mentos Feng |
| Copywriter | Di Ye |
| Art Director | Uty Chen |
| Art Director | Antoine Robin |
| Art Director | Chen Xi |
| Brand Supervisor | Songqian Wu |
| Brand Supervisor | Yijun Wang |
| Brand Supervisor | He Li |
| Agency Supervisor | Qiongyou Zhang |
| Agency Supervisor | Blair Wang |
| Agency Producer | Charles Renard |
| Agency Producer | Zhejun Li |
| Production Team | Leo Liu |
| Production Team | Vincent Arassus |
| Brand Strategist | Steven Ma |
| Brand Strategist | Wang Cai Wei |
| Entrant Company | FF SHANGHAI |
| Idea Creation | FF SHANGHAI |
| Production | FF SHANGHAI |
| PR | FF SHANGHAI |
| Media Placement | FF SHANGHAI |
| Additional Company | ELEME |