Titulo | Scratch Boards |
Agência | DAVID |
Campanha | Scratch Boards |
Anunciante | Activision |
Marca | Tony Hawk’s Pro Skater 1 and 2 |
Data da primeira Transmissão/Publicação | 2022 / 3 |
Sector Empresarial | Consolas de videojogos |
Filosofia | Tony Hawk’s Pro Skater Launches “Scratch Boards.” Limited-Edition Promotional Decks With Special Prizes Hidden Beneath The Paint. Activision, Tony Hawk and DAVID Madrid team up to create these special decks that reward skaters only after they scratch them, similar to a scratch card. The more you skate, the more you scratch your skateboard. That’s the whole idea behind Activision’s latest campaign. In collaboration with Birdhouse, the video game publisher is launching a promotion where skaters just need to slide the boards to find the codes beneath the paint and redeem different Tony Hawk’s Pro Skater 1+2 prizes. |
Tipo de Mídia | Integrated Media/360 Activation |
Comprimento | |
Global Chief Creative Officer | Pancho Cassis |
Global Chief Operating Officer (COO) | Sylvia Panico |
Director executivo criativo | Saulo Rocha |
Director executivo criativo | André Toledo |
Redator | Guilherme Pinheiro |
Director de arte | Camilo Jiménez |
Director de arte | Rafael Ochoa |
Director de arte | Pedro Gabbay |
Illustrator | Rafael Ochoa |
Illustrator | Pedro Gabbay |
Illustrator | Fabio Vido |
Global PR Director | Sandra Azedo |
Chefe de produção | Alejandro Falduti |
Chefe de produção | Brenda Morrison Fell |
Produtor | Santi Lardín |
Produtor | Thiago Zveiter |
Editor | Cristian Migueliz |
Head of Account Management | María García-Herranz |
Supervisor de conta | Irene León |
Board Production | Bait Shoppe |
Creative Lead | Evan Starkman |
Lead Producer | Remy Groh |
Content | Keith Brady |
Fabrication Lead | Remy Groh |
Designer | Madelyn Veller |
Account Support | Alyson Galuppo |
Produtora | 900 Films |
Realizador | Jared Prindle |
DP | Cameron Sanchez |
Production Coordinator | Galina Cooper |
Gaffer | Chris Andrus |
Key Grip | James Allen |
Swing | Dylan Melly |
VTR/Stream | Rico Molder |
HMU | Prell Chaurusanti |
Location Manager | Cierra Xavier |
PA | Alim Ahamad |
Still Image Production | The Producers |
Fotógrafo | Davit Ruiz |
Produtor executivo | Irene Paz |
Produtor | Leti Duarte |