| Titulo | Wrong World Finals |
| Agência | BBDO Guerrero |
| Campanha | World Cup Final |
| Anunciante | Mars, Inc. |
| Marca | Snickers |
| Posted | Novembro 2018 |
| Sector Empresarial | Chocolates, barras, rebuçados, pastilhas |
| História | We were tasked to create digital agile posts for Snickers about the World Cup. The problem was we weren't allowed to mention 'World Cup' in any of our materials. So we had to think of a way around it. One thing we noticed is people were committing a lot of typographical errors in their official hashtags, from #WorldCapFinals, to #WorldCopFinals. So we used every hashtag that sounded like 'World Cup', and created the 'Wrong World Finals'. Communicating one simple message: You watch the wrong match when you're hungry.We created a series of promotional posters for the Wrong World Finals jumping off from the wrong hashtags we found online. These were released during finals week. We hijacked trending World Cup topics on social media by tagging shared posters with all relevant World Cup hashtags. To keep users engaged, we invited them to suggest their own ‘Wrong World Final’. We responded to them over the course of finals week with customized posters and GIFs of their suggestions.Each poster made used different styles and mediums to visually show our interpretation of each Wrong World Final. Aside from being released online, we also placed posters in underground passes and sports bars to remind people not to watch the wrong match hungry. |
| Tipo de Mídia | Interatividade |
| Creative Chairman | David Guerrero |
| Director executivo criativo | Federico Fanti |
| Director criativo | Rachel Yulo |
| Director criativo | Liz Castañeda |
| Director assistente criativo | Nikki Sunga |
| Director assistente criativo | Andi Olbés |
| Redator | David Guerrero |
| Redator | Rachel Yulo |
| Redator | Andi Olbés |
| Director de arte | Federico Fanti |
| Director de arte | Liz Castañeda |
| Director de arte | Bern Cordora |
| Director de arte | Caleb Cosico |
| Director de arte | Trisha Tobias |
| Director de arte | Trisha Salonga |
| Director de arte | Michelle Edu |
| Director de arte | Michelle Co |
| Director de arte | Franco Villaflor |
| Director de arte | Gab Garcia |
| Director de arte | Nico Zapanta |
| Director de arte | Chico Javier |
| Director de arte | Miel Soneja |
| Director de arte | Nikki Sunga |
| Director de arte | Manuel Villafania |
| Client Services Director | Karen Go |
| Director de contas | Liezl Villamor |
| Account Manager | Regie Ucang |
| Produtor da agência | Harold Orozco |
More Work
SEE ALLForest
- MARCA:
- Messy Bessy
- AGÊNCIA:
- BBDO Guerrero
Mountains
- MARCA:
- Messy Bessy
- AGÊNCIA:
- BBDO Guerrero
Beach
- MARCA:
- Messy Bessy
- AGÊNCIA:
- BBDO Guerrero
Fields
- MARCA:
- Messy Bessy
- AGÊNCIA:
- BBDO Guerrero