| Titulo | Trapped in the 90´s |
| Agência | McCann Spain |
| Campanha | IKEA 25 ANNIVERSARY "Trapped in the 90´s" |
| Anunciante | IKEA |
| Marca | Ikea |
| Data da primeira Transmissão/Publicação | 2021 / 9 |
| Sector Empresarial | Drogarias, lojas especializadas |
| História | In the show, six contestants aged 25 and younger lived together 24/7 in a set designed to be a perfect replica of a house from the Spanish 90’s. During their stay, they had to overcome challenges such as sleeping under heavy and itchy blankets instead of a IKEA’s airy duvets or keeping up with their skin care routine in a bathroom with any of the brand’s storage solutions. Thankfully, civilization didn’t entirely bail on the contestants. IKEA’s new arrivals, administered in painfully small doses by the showrunners, gave them a glimmer of hope and a way to survive the ordeal. |
| Filosofia | Rotary phones, itchy blankets, and explosive stoves pushing a group of six contestants to their limit. They are the IKEA natives, a generation born after 1996 that never had to figure out life without brand’s slick home solutions. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Telecine | Metropolitana |
| Produtora | Landia |
| Chief Creative Officer | Emiliano Gonzalez De Pietri |
| Director criativo | Álvaro López |
| Director criativo | Martín Subercaseaux |
| Redator | Agustina Lavignasse |
| Director de arte | Lorena Álvarez |
| Account Manager | Javier Pascual |
| Account Manager | Elena Rodriguez |
| ACCOUNTS TEAM | Andrea Cabezudo |
| Account Manager | Claudia Solano |
| Planeador estratégico | Juan-Manuel Ramirez |
| Planeador estratégico | María Goñi. |
| Produtor | Paloma Adrién |
| Produtor | Juan Torres |
| Produtor | Martin Beilin |
| Produtor | Nieves Antuña |
| Produtor | Vanessa Pizarro |
| AUDIOVISUAL PRODUCTION | Sara del Tio Galant |
| Director de publicidade | Laura Durán |
| Director de publicidade | Rafael Jimenez |
| Director de publicidade | Ana Ordóñez |
| Realizador | MAXI BLANCO |
| Digital Director | Santi Gargía |
| Produtor executivo | Nico Cabuche |
| Producer | Marta Martínez |
| Pós-produção | CRAFT |
| Animação | SULFURICA |
| Som | CRAFT |
| Som | The Lobby |
| Música | OEO MÚSICA |
| Música | PARSER |
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