Cristian Ene
Digital Media Planner at MRM//McCann
Bucharest, Romênia
TituloThe Festival Bottle
Agência
Campanha The Festival Bottle
Anunciante Coca-Cola Company
Marca 46664/Coca-Cola
Data da primeira Transmissão/Publicação 2017 / 5
Sector Empresarial Bebidas carbonadas
Filosofia Coca-Cola wants to constantly connect with their key audience – teens. What other way to do it than on their own ground: music festivals. We took one of the most iconic and collectable festival items – the access wristband – and integrated it on our packaging. We had dozen of designs on millions of bottles.

Detach the wristband from the Coca-Cola Festival Bottle label. Scan it with your phone to see if it’s a winner. Wear it to enter the biggest festivals in Romania.
Tipo de Mídia Packaging, marcas e design
Comprimento
Mais Informações Https://Cokefest.Ro/
Director executivo criativo
Director criativo
Director criativo
Director de arte
Director de arte
Redator
Redator
Redator
Designer
Account Management
Account Management
Account Management
Account Management
Client Team Director
Client Team Director
Client Team Director
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Estrategista
PR Director
PR Director
PR Director
PR Director
Produtora
Realizador
Director de fotografia
Música
Produtor da agência
Produtor da agência
Digital Creative Director
Digital Creative Director
Digital Creative Director

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