Titulo | The Festival Bottle |
Agência | McCann Worldgroup Romania |
Campanha | The Festival Bottle |
Anunciante | Coca-Cola Company |
Marca | 46664/Coca-Cola |
Data da primeira Transmissão/Publicação | 2017 / 5 |
Sector Empresarial | Bebidas carbonadas |
Filosofia | Coca-Cola wants to constantly connect with their key audience – teens. What other way to do it than on their own ground: music festivals. We took one of the most iconic and collectable festival items – the access wristband – and integrated it on our packaging. We had dozen of designs on millions of bottles. Detach the wristband from the Coca-Cola Festival Bottle label. Scan it with your phone to see if it’s a winner. Wear it to enter the biggest festivals in Romania. |
Tipo de Mídia | Packaging, marcas e design |
Comprimento | |
Mais Informações | Https://Cokefest.Ro/ |
Director executivo criativo | Catalin Dobre |
Director criativo | Jonay Sosa |
Director criativo | Simona Suman |
Director de arte | Lia Bira |
Director de arte | María Carrillo López |
Redator | Jonay Sosa |
Redator | Simona Suman |
Redator | Alexandru Vasile |
Designer | Vlad Hodor |
Account Management | Amalia Jakab |
Account Management | Madalina Patachia |
Account Management | Andreea Sofrone |
Account Management | Rocsana Marin |
Client Team Director | Corina Rijnita |
Client Team Director | Iuliana Nedelcu |
Client Team Director | Miruna Smeureanu |
Media Team | Dana Chitrusca |
Media Team | Oana Grigore |
Media Team | Sandina Crisiarcu |
Media Team | Victor Croitoru |
Media Team | Ramona Radu |
Media Team | Andreea Gavrilescu |
Media Team | Cristian Ene |
Media Team | Liliana Coman |
Media Team | Anca Popescu |
Estrategista | Dimitris Tsoutsos |
PR Director | Lavinia Chican |
PR Director | Mihaela Dumitrascu |
PR Director | Maria Iordache |
PR Director | Simona Ionesti |
Produtora | Family Film Budapest |
Realizador | MEETO |
Director de fotografia | Radu Voinea |
Música | Hahaha Production |
Produtor da agência | Tiberiu Munteanu |
Produtor da agência | Alex Popa |
Digital Creative Director | Ioana Enache |
Digital Creative Director | Corina Ionita |
Digital Creative Director | Alina Robu |