Vodafone - "Smart Forest"

McCann Worldgroup Romania

McCann Worldgroup Romania Bucharest, Romênia

Prêmios

2731

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Vodafone
País: Romênia

Anunciante: Vodafone

Titulo	Smart Forest
Agência	McCann Worldgroup Romania
Campanha	Smart Forest
Anunciante	Vodafone
Marca	Vodafone
Posted	Outubro 2021
Sector Empresarial	Serviços de telecomunicações
História	In a category overcrowded with performance superlatives, Vodafone chose to demonstrate the power of its network, rather than just say it. We’ve put the power of our network in the hands of the Romanian people to help them protect the forests they consider family.Vodafone gave ancient trees a voice in Romania’s first Smart Forest. Devices build from phone parts and fueled by solar power were installed at the top of the trees to monitor the woods. With AI analyzing all sounds in real time, the devices alert the authorities whenever danger is detected. Together with rangers and activists, we’ve documented the innovation and put its story on TV. Online people could find out more about the prototype combining nature and tech, while also being able to spread the news and create lobby for the solution to get Government support.
Tipo de Mídia	Case Study
Comprimento	117 seconds
Director executivo criativo	Catalin Dobre
Director executivo criativo	Ruxandra Papuc
Director criativo	Adrian Rusu
Director de arte	Ovidiu Juravle
Director de arte	Iulia Bold
Redator	Mircea Tara
Director de contas	Doina Ionescu
Director de contas	Andreea Spilca
Director de contas	Stefania Tita
Director de publicidade	Laura Barbu
Director de publicidade	Romina Tazlaoanu
Director de publicidade	Nicoleta Maican
Director de publicidade	Mihaela Scarlat
Planeador estratégico	Bianca Troncea
Planeador estratégico	Stefan Chiritescu
Produtora	Family Film Budapest
Realizador	Andreea Paduraru
Director de fotografia	Tudor Mircea
Produtor da agência	Tiberiu Munteanu