Ana María López
Journalist at Marketing Directo
Espanha
TituloDriftits Toyota
Agência
Campanha Driftits Toyota
Anunciante Toyota Motor Corporation
Marca Toyota Yaris
Data da primeira Transmissão/Publicação 2023 / 10
Sector Empresarial Automóveis
Filosofia In the world, there are millions of men and women in the automotive industry who perform daily rotating movements in front of the steering wheel, without knowing that these could save their lives. This is why Toyota, a mobility committed brand has decided to move in the right direction and use its Yaris as a communication vehicle to teach people how to do a breast self-exam. This is how Toyota Driftits was born. The way in which, through skids and performance tests, we recreated the movements of a self-exam, capturing the attention of all the 4-wheel lovers by raising awareness among the general public of a maneuver that, if done in time, could save thousands of lives.
Tipo de Mídia Interatividade
Comprimento
Director de publicidade
Director de publicidade
Director de publicidade
CEO / Director
Partner/Chief Creative Officer
Head of Art
Creative Director, Copywriter
Art Creative Director
Team Leader Copy
Team Leader Art
Redator
Account Manager
Produtora
Realizador
General Producer
DP
Car precision driver
Car precision driver
Talent
Preproduction
Pós produção
Pós produção
Pós produção

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