Terre des femmes 40 Years Campaign - "Born Equal – The X Chromosome"

TBWA\Switzerland AG

TBWA\Switzerland AG Zurich, Suíça

1549

Titulo	Born Equal – The X Chromosome
Agência	TBWA\Switzerland AG
Campanha	Born Equal – The X Chromosome
Anunciante	Terre des femmes
Marca	Terre des femmes 40 Years Campaign
Posted	Novembro 2021
Sector Empresarial	Instituições, organizações não governamentais
História	It's a microscopic chromosome that decides the sex of a child months before birth. And thus, absurdly, also how much it will earn and how high it's chances are of ending up in a violent partnership, being married underage or being raped. In occation to their 40th anniversary, the women's rights organization TERRE DES FEMMES Germany is drawing attention to this frightening fact in a nationwide awareness campaign under the hashtag #bornequal.
Problema	Terre des Femmes is celebrating its 40th anniversary in 2021.
Tipo de Mídia	Televisão e Cinema
Director executivo criativo	Manuel Wenzel
Director de contas	Nadja Stickl
Director criativo	Angelo Sciullo
Director de arte	Isabelle Benz
Director de arte	Junior Art Director
Redator	Lisa Bolte
Produtora	Artbox Amsterdam
Realizador	Jurg Neve
Produtor executivo	Geert Jansen
Design	Jurg Neve
Design	Marcus Driessen
Design de imagens	Jurg Neve
Design de imagens	Kees Sparnaaij
Música	MOKOH Music GmbH
Audio Production	MOKOH Music GmbH