| Titulo | Pregnancy Test |
| Brief | Over 5 million pregnancy tests are sold in the UK each year, but not one is accessible for blind women.Raising awareness wasn’t enough. To prove change was possible we created a prototype of the first accessible pregnancy test. Informed by in-depth ethnographic research, the design allowed women to feel the results and navigate the test by touch.The designs were then released open source, sparking conversations globally and inspiring future designers to think inclusively, and, most importantly, grabbed the attention of ClearBlue who are now in talks with RNIB about making an accessible test a reality. |
| Agência |
T&Pm
|
| Campanha |
The Design For Everyone
|
| Anunciante |
Royal National Institute of Blind people (RNIB)
|
| Marca |
Royal National Institute for Blind People RNIB
|
| Posted | Novembro 2021 |
| Sector Empresarial | Instituições, organizações não governamentais
|
| História | Over 5 million pregnancy tests are sold in the UK each year, but not one is accessible for blind women.Raising awareness wasn’t enough. To prove change was possible we created a prototype of the first accessible pregnancy test. Informed by in-depth ethnographic research, the design allowed women to feel the results and navigate the test by touch.The designs were then released open source, sparking conversations globally and inspiring future designers to think inclusively, and, most importantly, grabbed the attention of ClearBlue who are now in talks with RNIB about making an accessible test a reality. |
| Tipo de Mídia |
Product Design/Development
|
| Director executivo criativo |
Yan Elliott
|
| Director executivo criativo |
Micky Tudor
|
| Director criativo |
Angus Vine
|
| Equipa criativa |
Angus Vine
|
| Equipa criativa |
Helen Rogerson
|
| Creative Producer |
Joseph Tomlinson
|
| Diretor dos Negócios |
Benedict Pringle
|
| Director de contas |
Steph Nicolaides
|
| Director de contas |
Sarah Firmston-Williams
|
| Account Manager |
Freddie Chambers
|
| Planeador |
Katherine O
|
| Planeador |
Claire Carmichael
|
| Planeador |
Ed Davenhill
|