| Titulo | Nettie |
| Agência | Farm League |
| Campanha | Wall of Honor |
| Anunciante | Red Wing Shoes |
| Marca | Red Wing Shoes |
| Data da primeira Transmissão/Publicação | 2021 / 9 |
| Sector Empresarial | Calçado |
| Filosofia | Created by US-based shoe brand Red Wing, the ‘Wall of Honor’ initiative has been running since 2017, paying tribute to trade workers by sharing their epic stories and commemorating and respecting their lifetime of work. To help them celebrate this year’s honourees and highlight the importance of the hardworking and talented people in trades, Red Wing turned to creative film company Farm League to craft three very personal and charismatic films for their annual Wall of Honor ceremony. The documentary-style shorts follow the lives of Nettie Dokes (the first African American woman in the US to become a Journeyman Lineman), José Lopez, (Ornamental Metal Worker) and Steve Medeiros, (Millwright & Contractor from Fremont, CA). Directed by Britton Caillouette, the films bear his signature personal and cinematic approach. At the same time, the artful and elevated visuals add to the authenticity of the films, further bringing this year’s inductees’ stories to life. The first film in the series tells the story of Nettie Dokes, who has spent her career building a legacy of dedication and perseverance, of getting the job done right, and breaking barriers along the way. Now, she aims to inspire the next generation of tradeswomen to do the same. The stories of José Lopez, Ornamental Metal Worker and Steve Medeiros, Millwright and Contractor, are equally as inspiring and impressive. Despite having suffered an unfortunate accident when he was younger, which caused him to lose one of his arms, José hasn’t stopped searching for and grabbing every opportunity in his 35-year long career. Similarly to José, after 30 years in the job, Steve has dedicated his life to pass along his skills and craftsmanship to the next generation. The film with Nettie Dokes was released on September 6, in line with Labour day in the US. José and Steve’s films launched on September 30 and October 25, respectively. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Produtora | Farm League |
| Realizador | Britton Caillouette |
| Founder Executive Producer | Tim Lynch |
| Produtor executivo | Michael Pizzo |
| DP | Nic Restrepo |
| Produtor | Theo Fischel-Bock |
| Design Manager | Kim Lansing |
| Head of Brand + Creative | Aaron Seymour-Anderson |
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