National Association of REALTORS / Good Neighbor Awards - "That's What We Do"

Havas Chicago

Havas Chicago Chicago, Estados Unidos

2737

Marca: National Association of REALTORS / Good Neighbor Awards
País: Estados Unidos

Anunciante: National Association of REALTORS / Good Neighbor Awards

Titulo	That's What We Do
Agência	Havas Chicago
Campanha	Good Neighbor News
Anunciante	National Association of REALTORS / Good Neighbor Awards
Marca	National Association of REALTORS / Good Neighbor Awards
Posted	Dezembro 2021
Sector Empresarial	Sector imobiliário
História	For over 20 years, National Association of REALTORS® has acknowledged “Good Neighbors” through a same-titled program to recognize REALTORS® who make an extraordinary impact on their community through volunteer work. To cut through the negative clutter, bring 2021’s program to life and REALTORS® commitment to their communities, the company partnered with Havas Chicago to develop a good news spreading, multi-touch campaign that runs from 12/5 through 12/31. According to Pew Research Center, over 70% of Americans suffer from negative news fatigue. The Good Neighbor News campaign includes a Time Square activation which features a constant scroll of positive headlines, brightly colored newspapers made from recycled bad news and the celebration of good Samaritans, 15 Good Neighbor Award Winners. On Tuesday, 12/8 and Wednesday, 12/9, Times Square will be lit up via News Tickers, LED sign and branded newsboxes on 44th Street and 7th Avenue with the REALTORS® “Good Neighbor News”. Brand ambassadors will be on the grounds handing out physical copies of the “Good Neighbor News” newspapers which is made entirely recycled material – literally turning a negative into a positive.
Tipo de Mídia	Exterior
Agência de Mídia	Havas Boston
Director criativo	Josh Mizrachi
Executive Producer Experiential	Thomas Campbell
Managing Diretor	Amy Merchant
Director criativo	Jimmy Dietzen
Chief Creative Officer	Myra Nussbaum
Group Creative Director	Lewis Mcvey
Designer	Estella Xian
Redator	Jonica Lister
Jr. Art Director	Beth Jackson
Produtor executivo	Catherine Hudon
Producer	Itorobong Etim-Barbosa
Diretor de Estratégia	Casey Carpenter
Estrategista	Ashley MacDonald
Senior Account Director	Scott Bartosiewicz
Supervisor de conta	Adam Azzaro
SVP, Group Client Lead	Cammy Keiler
VP, Group Client Lead	Ashley Vanasse
Director, Connections Planning	Stephanie DiCicco
Director, Client Services	Barbara Cevallos
Client Manager	Michael Masone
Client Associate	Lukas Auletti
EVP Experiential	Kelly Reynolds