| Titulo | Mermaid |
| Agência | LOLA MullenLowe |
| Campanha | Mermaid |
| Anunciante | Bayer Hispania |
| Marca | Gyno-Canesbalance |
| Data da primeira Transmissão/Publicação | 2023 / 4 |
| Sector Empresarial | Higiene feminina |
| Filosofia | A modern-day mermaid becomes the protagonist of the new campaign by LOLA MullenLowe and Gyno-Canesbalance, to tell us that "not all women are made to smell like fish down there, and you don't have to". Gyno-Canesbalance is the leading brand in women's intimate health and its proposal is to free women from discomfort and embarrassment about vaginal problems. LOLA MullenLowe says: "Consumers have the right to clear and straightforward information that allows them to detect the symptoms of vaginal flora imbalance and treat them with effective products. With Gyno-Canesbalance we work precisely on communicate the most noticeable symptom - a smell that is popularly identified as fishy - eliminating any reason for complacency". LOLA MullenLowe claims with this campaign a direct, uninhibited, and funny communication for vaginal care. The campaign has been launched in Portugal and will soon be launched in Europe in countries such as Spain, Belgium, Netherlands, and others |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Director de publicidade | Carme Sala |
| Director de publicidade | Silvia Pellicer |
| Director de publicidade | Rosa María Majo |
| Director executivo criativo | Tomás Ostiglia |
| Director executivo criativo | Nacho Oñate |
| Director executivo criativo | Néstor García |
| Director criativo | Helena Marzo |
| Redator | Helena Marzo |
| Director de arte | Erques Torres |
| Global Business Director | Yann Baudoin |
| Director de contas | Esther Mestre |
| Supervisor de conta | Mireia García |
| Head of Strategy | Gem Romero |
| Head of PR & Comms | Enrique Caballero |
| Head of PR & Comms | Gabriella Nuñez |
| Produtora | Mammateam |
| Realizador | Gunther |
| Produtor executivo | Claudia Mayer |
| Director de fotografia | Nauzet Gaspar |
| Produtor | Tània Ruiz |
| Produtor | Sònia Figuera |
| Production Director | Tània Ruiz |
| Designer de produção | Alexandra Jordana |
| Editor | Diego Amela |
| Pós produção | Pijama Estudio |
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