Robin Löthberg
Social Media Manager at Nord DDB STO
Stockholm, Suécia
TituloFamily
Agência
Campanha Family
Anunciante McDonald's
Marca McDonald's
PostedNovembro 2018
Sector Empresarial Comida
História Sweden’s most family friendly restaurant” is based on extensive research that proved that parents with small kids regard McDonald’s as a safe haven from society’s judging gazes. The main reasons being the relaxed atmosphere towards families with small children, both from staff and other guests. We dramatized this truth by showing a struggling father of two who finds refuge in “Sweden’s most family friendly restaurant”, where stares and judgmental looks are nowhere to be seen. The song in the ad is a Swedish children’s classic from the 60s called “Sudda sudda”
Tipo de Mídia Televisão e Cinema
Chief Creative Officer
Director de arte
Redator
Planeador
Director de contas
Account Manager
Account Manager
Social Media Manager
Designer
Designer
Designer
Designer
Produtora
Produtor da agência
Realizador
Director de fotografia
PR Agency
Account Manager

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