Titulo | Family |
Agência | Nord DDB STO |
Campanha | Family |
Anunciante | McDonald's |
Marca | McDonald's |
Posted | Novembro 2018 |
Sector Empresarial | Comida |
História | Sweden’s most family friendly restaurant” is based on extensive research that proved that parents with small kids regard McDonald’s as a safe haven from society’s judging gazes. The main reasons being the relaxed atmosphere towards families with small children, both from staff and other guests. We dramatized this truth by showing a struggling father of two who finds refuge in “Sweden’s most family friendly restaurant”, where stares and judgmental looks are nowhere to be seen. The song in the ad is a Swedish children’s classic from the 60s called “Sudda sudda” |
Tipo de Mídia | Televisão e Cinema |
Chief Creative Officer | Andreas Dahlqvist |
Director de arte | Joel Ekstrand |
Redator | Petter Dixelius |
Planeador | Hanna Ternström |
Director de contas | Johan Molitor |
Account Manager | Carolina Johansson |
Account Manager | Andrea Odelius |
Social Media Manager | Robin Löthberg |
Designer | Mei-Li Wu |
Designer | Isabel Ambring |
Designer | Sebastian Reinbring |
Designer | Patrik Oscarsson |
Produtora | Social Club |
Produtor da agência | Johan Svensson |
Realizador | Jesper Ericstam |
Director de fotografia | Henrik Stenberg |
PR Agency | Prime Stockholm |
Account Manager | Sara Davidsson |