Titulo | Forbidden Number |
Agência | Africa |
Campanha | Forbidden Number |
Anunciante | AB Inbev |
Marca | Ab InBev |
Data da primeira Transmissão/Publicação | 2019 |
Sector Empresarial | Cervejas, sidras |
Filosofia | In Brazil homophobia is so engrained in its culture it even reflects in its most popular sport: soccer. No first division league club uses the jersey number 24 – a number which has been long associated with homosexuality. Brahma beer entered the debate, triggering a huge movement against homophobia. In doing so it provoked Brazil’s biggest clubs into taking unprecedented action: having their best players wear number 24 jerseys. The results were surprising. The players from more than 20 clubs entered the field wearing the shirt number 24. |
Tipo de Mídia | Relações públicas |
Comprimento | |
Client Services | Rafael Nogueira |
Client Services | Karen Pardo |
Client Services | Vivianne Santos |
Client Services | Carolina Boccia |
Client Services | Heloisa Pupim |
Produtora | Stink Films |
Produtora | Malagueta Filmes |
Produtor da agência | Rodrigo Ferrari |
Produtor da agência | Paulo Geraissate |
Produtor da agência | Tais Olhiara |
Realizador | Giovani Lima |
Produção de som | HEYHEYMYMY |
Chief Creative Officer | Sergio Gordilho |
Director executivo criativo | Matias Menendez |
Director criativo | Mateus Coelho |
Redator | Pedro Paes |
Redator | Nicholas Bergantin |
Redator | Tiago Abreu |
Director de arte | Rodrigo Adam |
Director de arte | Yan Graller de Oliveira |
Director de arte | Linus Oura |
Director de arte | Bill Queiroga |
Digital Creative | Carol Patrocinio |
Digital Creative | Alexandre Dourado |
Digital Creative | Carolina Camila dos Santos |
Project Director | Monique Lopes Lima |
Project Manager | Juliana Leite |
Project Manager | Fernanda Segura |
Project Producer | Fernando Alonso |
Project Producer | Maria Luiza Lins |
Content and Art | Felix . |
Director of Corporate Social Responsibility | Raphael Vandystadt |
PR | Fabiana Antacli |
PR | Carla Guimaraes |
PR | Carina Miranda |
PR | Isabela Levy |
PR | Felipe Bolguese |