| Titulo | Steve |
| Agência | Global Media and Entertainment |
| Campanha | Steve |
| Anunciante | EasyCoffee |
| Marca | EasyCoffee |
| Data da primeira Transmissão/Publicação | 2018 |
| Sector Empresarial | Restaurantes e comida rápida |
| Filosofia | You see, the thing about EasyCoffee is... it's easy! Simple menu. Low cost. No scribbling your name on to a cup... Why make your morning coffee difficult? In August 2017, We crashed the Edinburgh Fringe Festival and hired a studio for a week. The 'Steve' script tapped into the vast comedy talent available at the festival, with some great improvisation from Catriona Knox. The final audio aired on DAX (digital audio exchange) achieving a 97.30 % listen through rate. This is higher than the benchmark for 30 second commercials - and it's twice as long. Evidence that the storytelling style and humour kept listeners engaged, and ultimately delivered for the brand. |
| Tipo de Mídia | Rádio |
| Comprimento | |
| Director criativo | Jo McCrostie |
| Equipa criativa | Neil Griffiths |
| Produtora | Global Creative |
| Engenheiro de áudio | Christianne Ward |
| Engenheiro de áudio | Dave Bush |
| Engenheiro de áudio | Cliff Rossiter |
| Engenheiro de áudio | Justin Sanders |
| Voz | Catriona Knox |
| Voz | Ali Brice |
| Voz | Katie Elin-Salt |
| Voz | Naz Osmanoglu |
| Voz | Steve Lee |
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