Realizador at KLOK

The Mannerheim League for Child Welfare (MLL) - "The AI Abyss"

TBWA\ Helsinki

TBWA\ Helsinki Helsinki, Finlândia

2570

Titulo	The AI Abyss
Agência	TBWA\ Helsinki
Campanha	The AI Abyss
Anunciante	The Mannerheim League for Child Welfare (MLL)
Marca	The Mannerheim League for Child Welfare (MLL)
Data da primeira Transmissão/Publicação	2023 / 8
Sector Empresarial	Instituições, organizações não governamentais
História	The film “The AI abyss” is a plunge into the uncharted waters of AI in the media. It draws a parallel to MLL's long-standing tradition of empowering children, dating back to their initiatives of teaching children to swim 50 years ago. Today, the challenge lies not in water, but in the media stream, where AI increasingly blurs the line between reality and fiction. Europol predicts that by 2026, AI could be responsible for creating up to 90% of all media content*. This escalating reality, combined with existing online threats, emphasizes the need for effective and prompt parental guidance in children's media use as well as labeling.
Tipo de Mídia	Interatividade
Comprimento	90 seconds
Director criativo	Joni Furstenborg
Diretor de Estratégia	Markus Nieminen
Designer	Hanna Karlsson
Film	TBWA\ Screen
Realizador	Iiro Hokkanen
Produtor executivo	Niko Hatara
Motion Design	Ai Kamachi
Motion Design	Anssi Mahlamäki
Efeitos especiais	Ai Kamachi
Efeitos especiais	Anssi Mahlamäki
Corporate Communications	Emma Pettersson
Manager of Communications	Paula Sonne
Redator	Tuomas Perälä
Production Manager	Tommi Mäkelä
Director of Communications	Leena Poutanen