Simplii Financial - "Bank on the Now"

Broken Heart Love Affair

Broken Heart Love Affair Toronto, Canadá

2404

Marca: Simplii Financial
País: Canadá

Anunciante: CIBC

Titulo	Bank on the Now
Agência	Broken Heart Love Affair
Campanha	Bank on the Now
Anunciante	CIBC
Marca	Simplii Financial
Data da primeira Transmissão/Publicação	2023 / 6
Sector Empresarial	Serviços bancários, investimentos, corretores de bolsa
Legenda	START YOUR ENGINES
Filosofia	Simplii Financial launches Bank on the Now platform to help clients to seize the moment Created by Broken Heart Love Affair, the fresh approach demonstrates the contrast between the digital bank and its peers Simplii Financial, one of Canada’s leading digital banks, unveiled a new brand platform and modern look with the goal of helping Canadians Bank on the Now. The refresh is part of a multi-year initiative to build on the bank’s ambition to be a leader in direct banking. The branding, developed by Broken Heart Love Affair, introduces a new logo, a vibrant magenta and neon green, and black colour palette, editorial-style images in black and white that capture raw and candid moments, as well as three dots borrowed from the ‘i’s in Simplii. The campaign is anchored by a 60-second digital and social ad, programmatic and display ads, and out of home advertising. The black and white spot features human moments in near-suspended animation that precedes action–highlighting that we exist, change, and create in the now, resolving in the tagline Start Your Engines. In one scenario, a man is shown pulling back on what audiences eventually realize is a huge slingshot strung between a pair of trees. While the slingshot itself is never shown, we see the man straining to pull it backward, his bare feet digging into the ground below, the trees audibly creaking as they are bent down by his actions. In another scenario a greyhound sits inside an elevator, eager to bolt as soon as the doors open. In another, a young woman is shown standing outside and viewers see her feet beginning to smoke, accompanied by the sound of squealing tires. Another spot shows a man winding up to deliver what is shaping up to be a monumental kick to the rear of a colleague. Each spot ends just as all of that latent energy is about to be released, abruptly transitioning from the black and white imagery to the bright visuals of the revamped Simplii Financial logo, accompanied by the all-caps message “START YOUR ENGINES.”
Tipo de Mídia	Exterior
Comprimento	60 seconds
Director de publicidade	Tammy Sadinsky
Director de publicidade	Christy Clem
Director de publicidade	Ibad Abasi
Director de publicidade	Maria Albi
Director de publicidade	Amba Ramgoolam
Chief Creative Officer	Carlos Moreno
Chief Strategy Officer	Jay Chaney
SVP Strategy	Kristy Pleckaitis
Director criativo	Jordan Hamer
Creative Director/ art director	Spencer Ryan
Director de arte	Fabio Siqueira
Redator	Jordan Hamer
Redator	Frank Megna
Designer	Rasna Jaswal
Designer	Mark Neil Balson
VP Client Success	Ravi Singh
Director de contas	Carlos Game
Supervisor de conta	Alexandra Kotschorek
Supervisor de conta	Vipandeep Singh
Account Coordinator	Sweetha Mahendran
SVP, Executive Producer	Erica Metcalfe
Junior Producer	Olivia Cousineau
Produtora	Colossale
Realizador	Jodeb
Produtor executivo	Vlad Cojocaru
Director de fotografia	Alexandre Nour Desjardins
Produtor	Samuel Caron
Designer de produção	Susan Macquarrie
Guarda-roupa/estilista	Amanda van der Siebes
Production Manager	Nicolas Derube
Casting	Ginette D’Amico Casting
Casting Director	Ginette D’Amico
Empresa de produção	Saints Editorial
Executive Post Producer	Michelle Rich
Editor	Mark Paiva
Assistant Editor	Nick Coleman
Colorização	The Vanity
VFX Artist	Sean Cochrane
Colorist	Andrew Exworth
Executive Producer Color	Stephanie Pennington
Color Producer	Katie Methot
Audio House	Berkeley
Music Composer / Audio Director	Jared Kuemper
Produtor executivo	Tyna Maerzke
Sound Design and Mix	Jared Kuemper
Agência de Mídia	MediaCom Canada
PR Agency	Pomp and Circumstance
Multicultural Agency	Barrett & Welsh
CRM	Performance Art