| Titulo | The Black Elevation Map |
| Brief | The Black Elevation Map is an immersive digital experience that reimagines the American landscape by visualizing the heights of The Culture as elevation. The platform takes cultural data, such as Black population data, historical markers, Black-owned businesses, and social media activity, and visualizes it as points of interest on a dynamic, searchable elevation map of the United States. The greater the density of data, the higher the elevation. |
| Agência | Performance Art |
| Campanha | The Black Elevation Map |
| Anunciante | Black & Abroad |
| Marca | Black & Abroad |
| Posted | Novembro 2022 |
| Sector Empresarial | Transportes, viagens e turismo |
| História | Black & Abroad is among the world’s most prominent niche-audience travel brands. Known for its international trips to Latin America, Europe and Africa – and its provocative “Go Back To Africa” campaign – the company has been redefining experiences for the modern Black traveler since 2015. |
| Tipo de Mídia | Interatividade |
| Chief Creative Officer | Eric Martin |
| Founder | Eric Martin |
| Chief Strategy Officer | Kent Johnson |
| Founder | Kent Johnson |
| Advertising Agency | Performance Art |
| Chief Creative Officer | Ian Mackenzie |
| Director assistente criativo | Pedro Izzo |
| Redator | Hemal Dhanjee |
| Redator | Tobi Adebowale |
| Redator | Paula Purdon |
| Redator | Jasmine Mans |
| Director assistente criativo | Benson Ng |
More Work
SEE ALLSee You There
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- Black & Abroad
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The Black Elevation Map
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Teenage Dream
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Karen
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Publicly Traded
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Stage Your Driveway
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- AGÊNCIA:
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Publicly Traded
- MARCA:
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- AGÊNCIA:
- FCB/SIX