Music composer & sound designer
at
Studio Superpose
Paris Area, France, França
| Titulo | Kings & Queens |
| Titulo (língua original) | Kings & Queens (anglais) |
| Agência | m_nstr_ |
| Campanha | King & Queen |
| Anunciante | Playboy Enterprises International, Inc. |
| Marca | Playboy Fragrances |
| Sector Empresarial | Perfumes |
| Filosofia | The idea was to reverse roles, by testing the fans' seduction skills, via an international activation based on personalized conversations. |
| Filosofia (língua original) | L’idée était d’inverser les rôles en testant les capacités de séductions des fans autour d’une activation conversationnelle, personnalisée et internationale. |
| Problema | To mark the launch of the King & Queen of the Game perfume, Playboy Fragrances and MNSTR embark on a game of literal seduction with the younger generation. |
| Problema (língua original) | A l'occasion du lancement des parfums King & Queen of the Game, Playboy Fragrances et MNSTR se lancent dans un jeu de séduction au sens propre comme au figuré auprès de la jeune génération. |
| Resultado | 6 Countries participated in this activation 120 K Interactions with the challenges 21 Million people reached |
| Resultado (língua original) | 6 Pays ont participé à cette activation 120k Interaction sur les challenges 21 Million de personnes touchées |
| Tipo de Mídia | Case Study |
| Comprimento |