Universal Music - "Clipe Desperta Legendado"

Havas Health & You

Havas Health & You New York, Estados Unidos

8224

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Universal Music
País: Estados Unidos

Anunciante: Universal Music Group

Titulo	Clipe Desperta Legendado
Agência	Havas Health & You
Campanha	DESPERTA
Anunciante	Universal Music Group
Marca	Universal Music
Data da primeira Transmissão/Publicação	2019 / 7
Sector Empresarial	Discos, CDs, DVDs e vídeos
Filosofia	In Brazil, one woman is raped every ten minutes, according to the annual public security and violence report published by the Institute for Applied Economic Research (IPEA). According to estimates, 600,000 women were victims of rape in 2017 alone. So-called date rape drugs are used by perpetrators to overpower others and commit sexual abuse. This cunning tactic is used often but seldom reported to authorities, as investigations are challenging because victims are unable to recall what happened and the drug is not detectable in the body after a short period. Aware of the problem's magnitude and in pursuit of rape prevention and deconstruction of the rape culture, advertising agency Havas Health & You, specialized in healthcare and well-being, partnered with Universal Music and created a nail sticker named “Desperta”. The formula was developed by the Federal University of Bahia and is ready for mass production. Companies interested in producing the item can find contact information on the desperta.info website. The discrete new accessory can alert and protect against date rape drugs because its active principle changes color when in contact with these substances. Thus, dipping a finger in the drink is all it takes to know whether it was spiked. Women's safety has always been the biggest concern, requiring perfect usability, because the consequences of being caught performing a test can be as dangerous as the deceit itself.
Tipo de Mídia	Music Video
Comprimento	123 seconds
Director executivo criativo	Laura Florence
Managing Director, COO	Daniel Martins
Managing Director	Zé Roberto
Business and Relationship Director	Ingrid Bachmann
Redator	Laura Florence
Redator	Monica Tritone
Director de arte	Gabriela Guerra
Director de arte	Fran Ther
Production Manager	Tatiana Torres
Operations Manager	Joatan Jamilton
Project Manager	Elaine Teixeira dos Santos
Planning Manager	Paula Candido
planning Director	Utymo Oliveira
Planning Supervisor	Deyse Albiach Branco
Media Manager	Paola Bastos
Business Intelligence Analyst	Marcio Donizetti
Production Film Company	Damasco Filmes
Film Director	Carolina Delgado
Produtor executivo	Marcelo Monteiro
Director de fotografia	Adriano Vanni
Producer	Alessandra Meireles
Casting	Renata Costa
Audio Production Company	MUGSHOT
Music Producer	Arthur Abrami
Music Producer	Mauricio Herszkowicz
Music Producer	Chico Reginato
Music Producer	Gabriel Mielnik
Produtor executivo	Gilvana Viana
Approved by	Paulo Lima
Approved by	Marcelo Falção
Approved by	Debora Freitas
Approved by	Miguel Afonso
Singer, Composer	Malía