| Titulo | Experiment for the Smart |
| Agência | Tencent |
| Campanha | Experiment for the Smart |
| Anunciante | Tencent |
| Marca | Tencent |
| Posted | Abril 2018 |
| Sector Empresarial | Outros |
| História | English Synopsis : We Invited 20 Smart Individuals To Participate Which They All Received The Same Scam Message; No One Fell For The Fraud. But Others Lost A Great Deal Of Money. The Victims Were Mocked By The Smart For Their Ignorance And Greed. The Smarts Were Unaware That The Victims Were On The Scene. One Victim Is The Mother Of One Of The Smart. The Victim Remains Silent, Afraid To Be Discovered By Her Family. More Victims Showed Up From Behind The Scene, They Were All Family Members Of These Smart Ones. The Truth Is This 64% Who Remained Silent Was In Fear Of Mockery Not Only From The Public But Also Their Family. English Context Explanation : In China, Watching Videos And Advertisement On Phone Screens Is One Of The Top Behaviors, And For That, Wechat Has Become An Important Channel. Wechat, A Instant Messaging App In China That Has 9 Hundred Millions Users, Covering Almost All Generations. At The Same Time, Our Advertisement Launched On Wechat Could Also Spread Efficiently Via The User’s Social Network, And Viewers Could Also Get Assess To Our Solution With A Simple Click. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Executive Creative Director | Akae Wang |
| Creative Director | Yolanda Zheng |
| Copywriter | Zita Zou |
| Redator | Akae Wang |
| Redator | Yolanda Zheng |
| Art Director | Ivy Huang |
| Art Director | Dong Xie |
| Art Director | Jasmine Zhu |
| Computer Artist | Yang Qingxia |
| Account Director | Thomas Chen |
| Account Director | Freda Xv |
| Account Director | Cicy Li |
| Account Manager | Allen Wang |
| Account Manager | Derek Song |
| Executivo de contas | Sivan Cai |
| Executivo de contas | Tianyu Liu |
| Executivo de contas | Laurence Ye |
| Executivo de contas | Greta Wang |
| Executivo de contas | Isabella Du |
| Executivo de contas | Shelley Yang |
| Executivo de contas | Deca Lin |
| Diretor de Planejamento Estratégico | Tammy Sheu |
| Diretor de Planejamento Estratégico | Thomas Chem |
| Strategic Planning Manager | Cindy Xiao |
| Strategic Planning Manager | Justin Lu |
| Agency Producer | Ahjan Huang |
| Film Production Company | A Feature Works Production, Shanghai |
| Director | Steven Chen |
| Cinematographer | Hui An |
| Cinematographer | Boying Gao |
| Cinematographer | Zongzhe Wu |
| Cinematographer | Jianguo Guo |
| Gaffer | Zhiqiang Xue |
| Produtor executivo | Yi Wu |
| Film Producer | Albert Shi |
| Production Designer | Vince Huang |
| Post-production Company | Bottles Post Production , Shanghai |
| Editor | Huamin Wang |
| Post Producer | Xiaoyan Yan |
| Colorist | Yingjie Zhang |
| Flame Artist | Shuguang Shi |
| Special Effects Company | Magic Paint Advertising, Guangzhou |
| Visual Effects | Edmond Xu |
| Visual Effects | Yang Yun |
| Animator | Li Yongnian |
| Special Effects Producer | Kobe Lai |
| Special Effects Producer | Li Jianying |
| Other Special Effects Credits | Chen Weijian |
| Sound Production Company | Bottles Post Production , Shanghai |
| Sound Designer | Hongxi Guo |
| Sound Studio Producer | Weitao Guo |
| Compositor | Meng Peng |
| Music Arranger | Meng Peng |