Pony Malta - "Pridelists"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colômbia

Prêmios

2403

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Pony Malta
País: Colômbia

Anunciante: AB Inbev

Titulo	Pridelists
Brief	We created 6 playlists on Spotify, each one of them with more than 50 songs, organized by the color of their covers and not by their genre.Then, on the International LGBT+ Pride Day, we invited people to share one of the songs of each #Pridelists on Instagram stories, to display the Pride flag.Thousands of influencers, celebrities, music bands and people all over Latin America joined the movement against bullying, posting positive messages on one of the teen’s favorite social networks, from one of their favorite music platforms.
Agência	MullenLowe SSP3 Colombia
Campanha	Pridelists
Anunciante	AB Inbev
Marca	Pony Malta
Posted	Janeiro 2021
Sector Empresarial	Cervejas, sidras
História	9 out of 10 LGBT+ teens have been victims of bullying at least once in their lives due to their sexual orientation, according to bullyingtatistics.org.To decrease this statistic, we wanted to change hate and discrimination words, for something that everyone wants to hear: music.
Tipo de Mídia	Interatividade
Chief Executive Officer (CEO)	Francisco Samper
Chief Creative Officer	Carlos Andres Rodriguez Monroy
Chief Operating Officer (COO)	Juan Pablo García
Chief Innovation Officer	Camilo Plazas
Director criativo	Guillermo Siachoque
Director criativo	Jorge Pinto
Director de arte	juan moreno
Redator	Alejandro Chávez
Director de arte	Camilo Londoño
Editor	Alejandro Cañón
Sound Editor	Camilo Medina
Director de contas	Angélica Díaz
Executivo de contas	María-Alejandra Cuervo
Executivo de contas	Juan-Sebastián Arévalo
Brand Manager	Natalia Torres