| Titulo | Egg Hijack Case (Board) |
| Agência |
Ogilvy Chicago
|
| Campanha |
Egg Hijack
|
| Anunciante |
Tyson Foods
|
| Marca |
Jimmy Dean
|
| Data da primeira Transmissão/Publicação |
2021 / 6
|
| Produto |
Jimmy Dean
|
| Sector Empresarial | Comida
|
| História | Eggs are the first thing that comes to mind when it comes to breakfast. Jimmy Dean Sausage, iconic in its own right, is not. So, we sought to do something about it. We turned every egg in existence – edible or not, fictional or real – into a coupon for Jimmy Dean. First we taught AI how to recognize an egg, requiring the scanning of 10,000 unique eggs of different shapes, sizes, textures and colors. Then we turned it into a net-new technology, which we took to Snapchat and Amazon platforms. There, anyone could scan any egg, which would be immediately detected and turned into a coupon for Jimmy Dean. |
| Tipo de Mídia |
Case Study
|
| Deputy Worldwide Chief Creative Officer |
Joe Sciarrotta
|
| Director executivo criativo |
Isaac Pagan Munoz
|
| Director criativo |
Pat Seidel
|
| Director criativo |
Chris Rose
|
| Director criativo |
Michael Franklin
|
| Director assistente criativo |
Giovanni Muratori
|
| Executive Design Director |
Gabe Usadel
|
| Director criativo |
Olen Amelia
|
| Design |
Olen Amelia
|
| Produtor executivo |
Mike Diedrich
|
| Senior Producer |
Justin Moreno
|
| Executive Director of Digital Production |
Preeti Shah
|
| Technology |
Preeti Shah
|
| Realizador |
Jessica Rivera
|
| Digital Production |
Jessica Rivera
|
| Senior Editor |
Christopher Mines
|
| Group Director |
Kaare Wesnaes
|
| Creative technologist |
Kaare Wesnaes
|
| Chief Strategy Officer |
Karl Turnbull
|
| Group Planning Director |
Katie Sheeran
|
| Associate Strategy Director |
Jaime Mougan
|
| Managing Diretor |
James Hidden
|
| Director de contas |
Adam Legrand
|
| Director de contas |
Jordan Hallmark
|
| Executivo de contas |
Maddie Savin
|
| Director de media |
Mindshare
|
| Pós-produção |
The Mill Chicago
|
| Fotógrafo |
Lucas Zarebinski
|
| Pós produção |
Optimus
|
| Deputy Worldwide Chief Creative Officer |
Joe Sciarrotta |
| Executive Creative Director |
Isaac Pagán-Muñoz |
| Creative Director |
Pat Seidel |
| Creative Director |
Chris Rose |
| Creative Director |
Michael Franklin |
| Associate Creative Director |
Giovanni Muratori |
| Executive Design Director |
Gabe Usadel |
| Creative Director, Design |
Olen Amelia |
| Executive Producer |
Mike Diedrich |
| Senior Producer |
Justin Moreno |
| Executive Director of Digital Production & Technology |
Preeti Shah |
| Director, Digital Production |
Jessica Rivera |
| Senior Editor |
Christopher Mines |
| Group Director, Creative Technology |
Kaare Wesnaes |
| Chief Strategy Officer |
Karl Turnbull |
| Group Planning Director |
Katie Sheeran |
| Associate Strategy Director |
Jaime Mougan |
| Managing Director |
James Hidden |
| Account Director |
Adam LeGrand |
| Account Director |
Jordan Hallmark |
| Account Executive |
Maddie Savin |
| Media |
Mindshare |
| Production & Post Production |
The Mill |
| Photographer |
Lucas Zarebinski |
| Platform Partner |
Snap Chat Platform Partner: Amazon |
| Post Production |
Optimus |
