| Titulo | Be Her First Step |
| Agência | Ad 2 Dallas |
| Campanha | Be Her First Step |
| Anunciante | Genesis Women’s Shelter & Support |
| Marca | Genesis Women’s Shelter & Support |
| Data da primeira Transmissão/Publicação | 2018 / 2 |
| Sector Empresarial | Instituições, organizações não governamentais |
| História | A new campaign for Genesis Women's Shelter & Support aims to eradicate the helplessness of abuse and provide a path to lead an independent and safe life. Founded in 1985, Genesis provides safety, shelter and support for women and children who have experienced domestic violence, and raises awareness regarding its cause, prevalence and impact. Directed and edited by Sai Selvarajan in a collaborative effort with Element Ad 2 (the public service agency of Ad 2 Dallas) the spots convey hope and healing where each of us can unfold our hearts and repair lives |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Realizador | Sai Selvarajan |
| Director criativo | McKenzie Teng |
| Director de arte | Ruth Lovati |