| Titulo | KRAVE Better |
| Agência | Erich & Kallman |
| Campanha | KRAVE Better |
| Anunciante | KRAVE |
| Marca | KRAVE Jerky |
| Data da primeira Transmissão/Publicação | 2021 / 8 |
| Sector Empresarial | Comida |
| História | The new “KRAVE Better” ad spot in collaboration with Shaun White highlights KRAVE as the snack brand that is bold and unexpected, striking the perfect balance between better-for-you, great taste, and fun – it’s all about craving better and having fun with it. Strategically, the campaign aims to differentiate KRAVE within a premium “Better For You” protein category full of brands built around pushing physical limits and macho humor, by depicting a more refined White. The spots illustrate White’s personal evolution, beginning with his radical teenage persona as an extreme sports phenom with iconic long, orange hair, which turns out to be a wig that gets tossed to the side as he embraces a more polished and balanced life that’s anything but boring. Coming at a time when the world is keenly watching the world’s top athletes compete in the Olympics, the campaign aims to portray the relatable story of what people want from a better-for-you, better-tasting snack. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Chief Marketing Officer (CMO) | Rusti Porter |
| Director of Marketing | Steele Meisinger |
| Chief Creative Officer | Eric Kallman |
| Co-Founder | Eric Kallman |
| Director assistente criativo | Jason Goldberg |
| Redator | Jon Northrop |
| Chefe de produção | Olivia Baker |
| Associate Producer | Sofia Aguilar |
| Diretor de Estratégia | Rebecca Harris |
| Estrategista | Brianne Johnson |
| Director de contas | Tony Billmeyer |
| Produção | ContagiousLA |
| Realizador | Andrew Laurich |
| Produtor executivo | Natalie Sakai |
| Producer | Sean Barney |
| Designer de produção | Lindsey Ferguson |
| Empresa de produção | 1606 Studio |
| Editor | Ryan Kavanaugh |
| Assistant Editor | Chris Fontes |
| Produtor executivo | Jon Ettinger |
| Production Coordinator | Sarah Porter |
| Efeitos especiais | The Mill LA |
| Produtor executivo | Hillary Thomas |
| Sr. Producer | Valentina Cokonis |
| Finish Artist | Phillip Ineno |
| Finish Artist | Tim Crabtree |
| Finish Artist | Mandy Sorenson |
| Colour | The Mill LA |
| Colorist | Gemma Parr |
| Produtor executivo | Krista Staudt |
| Colour Producer | Denise Brown |
| Mix | M Squared Productions LLC |
| Sound Engineer | Mark Pitchford |
| Assist Engineer | Hayley Kay |
| Producer | Sarah Benedict |
| DP | Scott Uhlfelder |
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