Lifebuoy - "I am a little girl"

Grey Karachi, Paquistão

4723

Marca: Lifebuoy
País: Paquistão

Anunciante: Unilever

Titulo	I am a little girl
Titulo (língua original)	Mein Choti Si Aik Ladki Hoon
Agência	Grey
Campanha	I am a little girl
Anunciante	Unilever
Marca	Lifebuoy
Data da primeira Transmissão/Publicação	2022 / 3
Sector Empresarial	Shampôs e amaciadores
Filosofia	Lifebuoy Shampoo has always championed the cause of girl child education, and the importance of reinforcing the support that allows our little girls to dream gets greater every day. We took an important and monumental step forward. Taking an age old poem, we got the ever-inspiring Zehra Nigah to rewrite it from the excited gaze of a little girl. Showing her question why she should be held back, question do her dreams not have a right to be represented? With the support and partnership of the Government of Pakistan and the School Education Department of the Government of Punjab the full poem, penned by Zehra Nigah will now be included into textbooks. This is just the beginning. To be able to drive change at the grassroots is a dream for us, and we could not be any prouder of Lifebuoy Shampoo to pick up this mantle for all the little girls of Pakistan.
Tipo de Mídia	Interatividade
Comprimento	71 seconds
Chief Executive Officer (CEO)	Sara Koraishy
Director criativo	Yawar Iqbal
Chief Communications & PR Officer	Huma Qureshi
Diretor dos Negócios	Nadir Zia
Senior Account Manager	Mushtaq Abdullah
Chefe de grupo criativo	Mehr Hamid
Creative Manager	Iman Abro
Creative Manager	Gulrukh Rizvi
Social Media Manager	Laila Rizvi
Social Media Manager	Maheen Lodhi
Director criativo	Saad Saif
Consultant	Ziyad Broker
Consultant	Zeina Broker
Letrista	Zeb Bangash
Director de publicidade	Asima Haq
Director de publicidade	Zaeem Azhar Khan
Director de publicidade	Faizan Zaheer
Director de publicidade	Marium Khan