| Titulo | The Gift |
| Agência | Done by Friday |
| Campanha | The Gift |
| Anunciante | Special Olympics Belgium |
| Marca | Special Olympics Belgium |
| Posted | Janeiro 2018 |
| Sector Empresarial | Cultura, ócio e desporto |
| História | Besides creating awareness for Special Olympics and the need they have for volunteers there were two goals in this campaign… First, make it clear to people that it is not a “task” or a “burden” to be a volunteer during a Special Olympics but it is an amazing experience. And secondly, prove that a volunteer is also a huge gift for the athletes as well. Because it helps them to participate in their favorite sports. That’s why we teamed up with BONGO (Smartbox Group Company), market leader in Belgium in the gift/experience box market. And turned the act of volunteering into an actual gift box! Ideal for this year’s end of year! The campaign immediately went viral, and got picked up by tons of influencers. After 2 days, even the Belgian Prime Minister got involved and called upon the nation to participate in this campaign. |
| Tipo de Mídia | Televisão e Cinema |
| Comprimento | |
| Redator | Kenny Timmermans |
| Redator | Wim Demyttenaere |
| Director criativo | Kenny Timmermans |
| Director criativo | Dirk Domen |