British Gas - "British Gas Stop the Silence around energy debt"

nucleus

nucleus London, Reino Unido

6571

Esse anúncio faz parte da Coleção ACT Responsible

Marca: British Gas
País: Reino Unido

Anunciante: British Gas

Titulo	British Gas Stop the Silence around energy debt
Agência	nucleus
Campanha	British Gas Stop the Silence around energy debt
Anunciante	British Gas
Marca	British Gas
Data da primeira Transmissão/Publicação	2022 / 5
Sector Empresarial	Autoridades energéticas e hidráulicas
História	Rob is a single dad silently struggling with the emotional impact of not being able to pay his bills. He chooses to not confide his problems with the loved ones that surround him and instead puts on a brave face. The film takes the audience on a journey from a life full of noise, colour and activity to one much quieter, duller and more subdued as our protagonist switches off lights and appliances, to save energy, until he’s finally sat alone in complete silence - a consequence of his situation and isolation from support. In the final scene, however, Rob receives a call back from the British Gas Energy Trust offering him the possibility of a different, more positive future. This is echoed in the final narration, voiced by Professor Green, which encourages the viewer not to suffer in silence and to reach out to the charity for support if they’re in need of help.
Tipo de Mídia	Televisão
Comprimento	70 seconds
Empresa de design sonoro	Factory Studios
Director de publicidade	Americo Lenza
Director de publicidade	Felicity Ashley
Director de publicidade	Lucy Bryant
Director de publicidade	Ilanchenny Thiagarajah
Chief Creative Officer	Micky Tudor
Director criativo	Sam Willard
Equipa criativa	Helen Rogerson
Equipa criativa	Owen Hunter Jenkins
Business Leader	Jason Andrews
Strategy Lead	Oli Watersone
Estrategista	Olly Owen
Director de contas	Lucy Iron
Account Manager	Azna Fall
Creative Producer	Elly Knott
Produtor da agência	Charlie Hurlock
Produtor da agência	Rick Carter
Produtora	Stink Studios
Realizador	Geej Ower
Assistant Director	Clara Paris
Producer	Sara Nouman
Production Manager	Ayesha Mar
Director de fotografia	James Rhodes
Designer de produção	Vicente Ben
Pós produção	Envy
Efeitos especiais	Kieran Baxter
Pós produção	Kayleigh Macdonald
Colorist	Jax Harney
Colour Producer	Franky Chadwick
Empresa de produção	MSE
Offline Editor	Owen OSullivan
Chefe de produção	SJ OMara
Sound Designer	Phil Bolland