Matt Lee
Joint Deputy Executive Creative Director at M&C Saatchi London
LONDON, Reino Unido
TituloSchool Night
Agência
Campanha TGI Friday’s Fridarian Launch
Anunciante TGI Friday's
Marca TGI Friday's
Data da primeira Transmissão/Publicação 2018 / 9
Sector Empresarial Retalho, distribuição e cadeias de restaurantes
Filosofia In three short films we meet Fridarians who have waved goodbye to conformity, and said a big ‘hello’ to being themselves. We see Laura getting saucy when out with her parents, Jay staying out late on a school night, and the Jones’ finding whatever reason they can to celebrate with the family. Created by customer-centric agency Partners, who have been tasked to help reignite guest love for the brand. A first for the original rule breakers to launch a brand campaign, shot by BAFTA award winning Pretzel Films. The campaign will feature on VOD, radio and will be rolled out across social channels.
Tipo de Mídia Televisão e Cinema
Comprimento
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Director executivo criativo
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