| Titulo | Electro Happy |
| Titulo (língua original) | Electro Happy (anglais) |
| Agência | BETC Paris |
| Campanha | Electro Happy |
| Anunciante | Citroën |
| Marca | Citroën e C4 |
| Data da primeira Transmissão/Publicação | 2022 / 2 |
| Sector Empresarial | Automóveis |
| História | A little over a year after the launch of Citroën ë-C4, the first electric road sedan from Citroën, the brand presents a new relaunch campaign: 'Electro-happy' in collaboration with its agency BETC. Going electric changes everything, really everything. In this feel-good, optimistic comedy, we discover the euphoric effect of the electric power combined with Citroën's comfort, on the daily lives of owners of the electric Citroën ë-C4.It's a joyful daily life that puts the little worries of everyday life in the background. |
| História (língua original) | Passer à l’électrique ça change tout, vraiment tout. Dans cette comédie feel good et optimiste, on découvre l’effet euphorisant de l’électrique combiné au confort Citroën, sur le quotidien des possesseurs de la Citroën ë-C4 électrique. Un quotidien réenchanté, envoûtant et joyeux qui relègue à l’arrière-planles petits tracas du quotidien |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Director de publicidade | Laurent Barria |
| Director de publicidade | Bruno Gisquet |
| Director de publicidade | Sylvain Peraldi |
| Director de publicidade | SANDRINE DELOUCHE |
| Account Management | Mehdi Benali |
| Account Management | Julien Grimaldi |
| Account Management | Meriem Saadoun |
| Account Management | Iliana Roussev |
| Account Management | Audélia Hareux |
| Director executivo criativo | Stéphane Xiberras |
| Director criativo | Guillaume Rebbot |
| Redator | Arthur Cieutat |
| Director de arte | Nicolas Amiard |
| Art Director Assistant | Eloise Levêque |
| Director de tráfego | Kémi Zinsou |
| Creative Producer | Morgane Bohn |
| Planeador estratégico | Philippe Martin-Davies |
| Produtora | LA PAC Paris |
| Realizador | Big Red Button |
| Produtor executivo | Jérôme Denis |
| Chefe de produção | Ben Krecke |
| Som | GUM – Green United Music |
| Actor/celebridade | Laeticia Verken |
| Actor/celebridade | Mitchell Jean |
| Actor/celebridade | Nathanael Max |